Click Here to Play MP3 Audio (Download MP3 - Right Click, Save
Information and intelligence
gathered from a retailerís eCommerce site can provide valuable insights into
emerging shopping trends and help improve future eCommerce performance.
However, many potential eCommerce purchases end up with abandoned shopping
With so much at stake, understanding customer buying behavior is critical.
It is especially important for merchants to identify trends that can be applied
to help boost profits and reduce online shopping cart abandonment.
By having the ability to analyze data acquired online, retailers are able to
pinpoint not only the areas that need improvement but also those that succeeded.
To gain a competitive edge, select a strong Product Information Management
solution to create better customer experiences, more streamlined internal
processes across the enterprise, increased efficiency and profit.
Outlook Series' Michael Lippis interviews
Christophe Marcant to gain Stibo Systems' perspective on Master Data Management.
Christophe is VP Product Strategy at Stibo Systems.
Click here to contact Stibo Systems.