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Your organization has a wealth of
data in applications for order management, accounting and sales force
automation, as well as in call center notes.
That data contains valuable customer insights, and more and more CIOs are
looking to predictive analytics to uncover those insights.
Furthermore, you cannot rely on selling and marketing to mass audiences the way
you have in the past.
Customers are asserting their individuality, and they want to engage in personal
relationships that extend beyond the point of purchase, however and wherever
those interactions occur.
In our web 2.0 world, a lot of the digital noise is outside your organizations
Few of those conversations are useful, but a few voices might determine the success
or failure of your marketing campaigns, product development or operational
Michael Lippis interviews Erick Brethenoux to
gain SPSS an IBM Company's perspective on customer intimacy.
Erick is the VP of Corporate
Development for SPSS an IBM Company.
Click here to visit the SPSS library.