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Organizations are looking for better ways to deploy and acquire apps for Windows 10.

Technology mangers need to extend their app reach to businesses, educational institutions and other organizations.

Leveraging a store that works with line-of-business apps provides a competitive edge.

LOB apps are custom to your company – they might be internal business apps, or apps specific to your business or industry.

Developers should select a solution that provides an audience of large enterprises that can buy in bulk.

Outlook Series' Michael Lippis interviews Jan Kalis to gain Microsoft's perspective on the Windows Store for Business.

Jan is the Senior Product and Marketing Manager for the Windows Store for Business.