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We’re talking today to David Friedland, the VP of Business Development at IRI. Short for Innovative Routines International, IRI is a data management ISV founded 40 years ago (in 1978) with its headquarters in Melbourne, Florida and support offices in more than 40 cities worldwide.

IRI has been best known for its CoSort big data manipulation software, but more recently has been making its bones in the data protection market with its data masking product FieldShield, as well as a larger data lifecycle management platform that includes FieldShield, called Voracity.

For the last 10 years, IRI’s ability to find and mask data in a fast, targeted way has earned it mentions or awards from the The Privacy and Data Security Law Journal and trade publications like CIO Applications, CIO Review, Computerworld, Corporate Vision, and DBTA Magazine, plus Research and Markets, Gartner, and The Bloor Group.