SkyKick: SMB Cloud Shift Begins with
Office 365
June 3, 2016
A
report has uncovered that while many businesses are using Office 365,
they are still the minority—providing a major opportunity for IT
solution providers in a growing cloud market. SkyKick analyzed cloud
adoption for thousands of U.S. small and medium-sized businesses (SMBs)—companies
with less than 250 employees—to come to its conclusions around the state
of Office 365, Microsoft’s cloud offering.
“SkyKick’s State of the Office 365 SMB Cloud research shows the shift to
cloud is definitely underway and there’s a big opportunity ahead for the
industry,” said SkyKick co-CEO Todd Schwartz. “For many businesses the
shift to the cloud begins with Office 365, so we’re providing Office 365
adoption insights to help partners focus on capturing their piece of the
projected $500 billion cloud market. Our goal with this research is the
same as our products and mission—to help IT solution providers be more
successful in the cloud.”
Among its findings, SkyKick determined:
-
Massive Office 365 Cloud
Opportunity: 7.5 percent of U.S. SMBs are using Office 365,
signaling a huge opportunity remains for IT solution providers.
-
Go-to-Market Strategy Insights:
With cloud competition heating up, SkyKick’s data provides IT
solution providers with valuable go-to-market strategy insights
based on adoption by state, industry vertical and business size.
-
Geography: The highest
percentage of SMBs using Office 365 are in:
- Washington state
(10.1 percent)
- Oregon (9.4 percent)
- Wisconsin (9.4
percent)
-
Industry: The
industries with the highest percentage of SMBs using Office 365
are:
- Industrial (coal
mining 30.6 percent, pipelines 22.7 percent, railroad
transportation 21.6 percent)
- Tech-focused business
services (computer facilities management 21.3 percent,
holdings and investment offices 19.9 percent, computer
integrated systems design 17.8 percent)
- White collar business
services (consulting services 14.1 percent, insurance
carriers 13.5 percent, security & commodity brokers 13.4
percent)
-
Business Size: As the
size of the business increases, the higher likelihood to adopt
Office 365.
-
16.6
percent of businesses between 51 and 250 employees use
Office 365 versus the average of 7.5 percent across all
SMBs
- Businesses that have
more than 10 employees have more than double the Office 365
adoption of businesses under 10 employees (13.2 percent
adoption vs. 5.6 percent)
“The opportunity to migrate and
manage companies in the cloud has really only just begun,” said SkyKick
Vice President of Marketing, Chike Farrell. “Our data highlights that
cloud-focused IT solution providers also have a significant opportunity
to differentiate through specialization, combined with focused sales and
marketing practices.” |