Viewed as Evolutionary
August 14, 2017
a recent B2B technology survey of 455 U.S.-based companies across nine
verticals, ABI Research finds that 30% of transportation industry
respondents plan to introduce robotics into their business operations
within the next year, with another 22% actively assessing the
technology. Despite notable near-term progress in robotics deployments
among the respondents to support e-commerce and delivery growth, their
lack of familiarity with nascent technologies such as AR, Blockchain,
5G, autonomous vehicles, AI, and the related ecosystem for
transportation technologies is impacting potential adoption.
“Transportation providers may view intelligent transportation
technologies as solutions to evolve their existing transportation
operations versus opportunities for developing new revenue streams &
business models,” says Susan Beardslee, Senior Analyst at ABI Research.
“These players also show concern for legacy systems integration and
comprehension of the complexity/fragmentation of their supply chain.”
Survey respondents find that intelligent transportation technology
benefits are frequently linked to promoting workforce collaboration,
centralized IT and operations frameworks, as well as workforce mobility.
Primary barriers to adoption include data security and privacy concerns,
alignment with existing legacy framework, and associated costs of
technology adoption. Respondents also expect limited impact of delivery
drones over the next two years; 40% do not see a role for this in their
businesses within that timeframe.
Key survey findings concerning attitudes toward, and perceived benefits
of, key technologies include:
Vehicles: 44% of respondents are not familiar with autonomous vehicle
technology for transport. Barriers including awareness will hold back
adoption, at least in the near term.
Management: There is a disconnect amid rising “co-optition” and
respondents do not see consolidation with a reluctance to share data.
Only 2% of respondents highly rank sharing operational data with peers
and only 14% with key partners.
•Freight as a
Service: 34% of respondents favor Freight as a Service for its ability
and flexibility to choose loads and routes dynamically, but only 2% of
respondents highly anticipate that it will grow their customer bases.
•V2X: ETE cargo
tracking (38%) and vehicle monitoring (36%) saw the strongest results
corresponding with industry growth.
Intelligence: Only 4% of respondents rank navigation & guidance
applications as a priority. AI remains a nascent technology, but it is
critical to the adoption of autonomous vehicles.
“The results deliver validation that notable challenges remain to
digitize, automate, and transform the transportation industry,
especially with the very long tail of owner-operators and small fleets,”
concludes Beardslee. “Support of emerging technologies draws mixed
reactions, with Over the Air building awareness. But respondents still
see other compelling technologies, such as gateways, as nascent to the
transportation industry. We expect to see this increase soon to
effectively link vehicles and assets to operations.”