Co-Op, Mastercard Team
for Scan and Go Pilot
March 8, 2018
old adage that the UK is a nation of shopkeepers could soon ring true as
the Co-op unveiled a convenient future where customers can check-out
their own purchases on their phone, without visiting a till.
Time-pressed shoppers will soon be able to pay in the aisle and avoid
visiting a till all together as they use their own phone to purchase
goods at the Co-op with an innovative easy to use App built with
Mastercard’s secure digital payments expertise.
The shop, scan and go initiative is
being trialed at the Co-op’s store located at the retailer’s support
centre in Manchester, with a wider roll-out beginning as early as this
summer which is expected to include a further trial at the Co-op’s store
located in the UK HQ of Microsoft, Reading.
The technology sits alongside conventional payment methods in store –
such as self-service tills and manned checkouts – in order to enhance
consumer choice and service. The innovative move, which harnesses the
latest technology, allows customers to scan products on their own device
as they walk around the store - known as a “frictionless shopping
experience”. When they have finished shopping, the amount they owe will
then be deducted from their account with a single click.
The community retailer is seeing the number of cash transactions in its
stores rapidly reduce in favour of alternative payment methods. Cash
transactions have dropped by more than one fifth over the last five
years, with a 15% reduction in the last 18 months alone.
Matthew Speight, Director of Retail Support at the Co-op, said: “It is a
challenging market place for retailers, and the Co-op is responding
positively. Our ambition is to harness technology to deliver the
shopping experience that our diverse customer-base requires – when,
where and how they need it.
“It is all about consumer choices and convenience. We listen to our
Members and customers and we are investing in our stores, people,
prices, products and technology. We recognise there are many communities
where customers pop in to their local Co-op and enjoy a friendly chat –
it is all part of the service. Whereas for others, perhaps with a train
to catch or on a school run, every second can count as consumers seek
“Technology is bringing unprecedented change to retailing right before
our eyes, however the challenge for all of us who play a part in the
retail experience is meeting the needs of all consumers who are moving
at different speeds in the adoption of technology.” said Elliott
Goldenberg, head of digital payments at Mastercard UK.
the Co-op we are bringing our online and mobile capability – Masterpass
- into the physical store, and offering consumers who want a fast and
frictionless buying experience, a secure and reliable way to pay. By
scanning products using Co-op’s mobile app, shoppers can checkout using
payment card details securely stored within Masterpass, and leave the
store, with both the Co-op and them knowing they have paid.”
The technology also links information from a customer’s Co-op Membership
account – telling shoppers how much they have saved and, how much the
Co-op will donate to local good causes following the transaction.
Members receive a 5% reward when they buy own brand products and
services, with the Co-op donating a further 1% to good causes – last
year the community retailer shared £20M with around 8,000 community
Earlier this year the Co-op unveiled plans to open 100 new food stores
It also announced a £50M price investment program to cut the cost of
everyday essentials including fruit, vegetables, bread, fresh meat and
ready meals, as well as household brand names.