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Punchh WiFi Marketing Debuts

April 15, 2019

Punchh WiFi Marketing aims to help brick-and-mortar retailers identify potential new customers and market to them in real time. With the new WiFi Marketing solution, Punchh solidifies its position as the only unified marketing platform for both customer acquisition and customer lifetime value growth.

Punchh WiFi Marketing provides seamless integration with Punchh Marketing Cloud, and accelerates retailers’ ability to identify and engage a potential customer as soon as they walk through the door with a range of new acquisition channels. Engaging customers via WiFi provides access to more customer data, while simultaneously offering machine learning capabilities for better segmentation and improved promotion targeting.

The modern-day consumer walks into stores with a smartphone in hand or a laptop in their bag. These same devices that bring a customer into a business offering WiFi can also be detrimental if the business does not start building a relationship at that point, since the customer can find the competition within seconds on Google or Yelp. But once they connect to WiFi, Punchh allows brands to engage immediately and provide a personalized shopping experience, distributing the right offer at the right time.

“Regular customers help retailers stay in business, but turning a one-time guest into a loyalist is extremely challenging,” said Punchh CEO Shyam Rao. “Retailers need to know how they’re reaching first-time customers and what that first experience was like in order to improve that experience and keep them coming back for more. If a customer is in your store and you don’t start building a relationship that can grow with timely and relevant communications and offers, it is a missed opportunity. Not only does our WiFi solution provide critical customer data - it also leverages that data quickly to help brands make swift marketing decisions.”

Here are just some of the benefits to brand marketers using Punchh WiFi Marketing in conjunction with the Punchh Marketing Cloud:

• Increase same store sales and customer lifetime value (CLV) by extending the reach of the brand’s acquisition strategy.

• Accelerate customer visit frequency, spend, and offer redemption rates.

• Easily add customer acquisition channels, such as list/web imports, POS integrations, SMS, and multiple payment options, as marketing strategies grow.

• Create a unified and personalized in-store and online experience that caters to different customer profiles.

• Predict customer behavior and provide recommendations for personalized offers.

In addition to the marketing benefits, Punchh WiFi Marketing allows retailers to leverage and enhance existing WiFi investments into a customer engagement and acquisition channel. Because Punchh unifies WiFi Marketing into a single platform, it is easy to administer, manage, and maintain and eliminates the need to sign-in multiple times and manage disparate systems. Finally, the Punchh solution lowers operational overhead since data is automatically deduped and cleansed in one system.

Punchh is actively opening channels with leading WiFi providers such as Cisco Meraki, Ubiquiti and Aruba Networks and systems integrators, including a new partnership with World Wide Technology (WWT). WWT has experience integrating Punchh’s platform into consumer loyalty applications and is also a Cisco Gold Certified Partner and HPE Platinum Partner that deeply understands network architecture and digital activation via custom captive portal experiences.

“Punchh plays a critical role in helping brick-and-mortar retailers acquire customers through digital channels and WiFi plays a big part of the omni-channel experience,” said Matt Sebek, Vice President of Digital at WWT. “Together, we’re able to provide our customers with comprehensive solutions across their digital and physical properties by leveraging existing, in-store investments or by running our customers through our ‘zero to launch’ framework with minimal effort.”

Physical retailers now have the power to offer location-based offers that are relevant and tailored to each individual customer, which dramatically improves the odds of turning the first-time customer into a loyal one.

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