Punchh WiFi Marketing Debuts
April 15, 2019
WiFi Marketing aims to help brick-and-mortar retailers identify
potential new customers and market to them in real time. With the new
WiFi Marketing solution, Punchh solidifies its position as the only
unified marketing platform for both customer acquisition and customer
lifetime value growth.
Punchh WiFi Marketing provides seamless integration with Punchh
Marketing Cloud, and accelerates retailers’ ability to identify and
engage a potential customer as soon as they walk through the door with a
range of new acquisition channels. Engaging customers via WiFi provides
access to more customer data, while simultaneously offering machine
learning capabilities for better segmentation and improved promotion
The modern-day consumer walks into stores with a smartphone in hand or a
laptop in their bag. These same devices that bring a customer into a
business offering WiFi can also be detrimental if the business does not
start building a relationship at that point, since the customer can find
the competition within seconds on Google or Yelp. But once they connect
to WiFi, Punchh allows brands to engage immediately and provide a
personalized shopping experience, distributing the right offer at the
“Regular customers help retailers stay in business, but turning a
one-time guest into a loyalist is extremely challenging,” said Punchh
CEO Shyam Rao. “Retailers need to know how they’re reaching first-time
customers and what that first experience was like in order to improve
that experience and keep them coming back for more. If a customer is in
your store and you don’t start building a relationship that can grow
with timely and relevant communications and offers, it is a missed
opportunity. Not only does our WiFi solution provide critical customer
data - it also leverages that data quickly to help brands make swift
Here are just some of the benefits to brand marketers using Punchh WiFi
Marketing in conjunction with the Punchh Marketing Cloud:
• Increase same store sales and
customer lifetime value (CLV) by extending the reach of the brand’s acquisition
• Accelerate customer visit frequency,
spend, and offer redemption rates.
• Easily add customer acquisition
channels, such as list/web imports, POS integrations, SMS, and multiple payment
options, as marketing strategies grow.
• Create a unified and personalized
in-store and online experience that caters to different customer profiles.
• Predict customer behavior and provide
recommendations for personalized offers.
In addition to the marketing benefits, Punchh WiFi Marketing allows retailers to
leverage and enhance existing WiFi investments into a customer engagement and
acquisition channel. Because Punchh unifies WiFi Marketing into a single
platform, it is easy to administer, manage, and maintain and eliminates the need
to sign-in multiple times and manage disparate systems. Finally, the Punchh
solution lowers operational overhead since data is automatically deduped and
cleansed in one system.
is actively opening channels with leading WiFi providers such as Cisco Meraki,
Ubiquiti and Aruba Networks and systems integrators, including a new partnership
with World Wide Technology (WWT). WWT has experience integrating Punchh’s
platform into consumer loyalty applications and is also a Cisco Gold Certified
Partner and HPE Platinum Partner that deeply understands network architecture
and digital activation via custom captive portal experiences.
“Punchh plays a critical role in helping brick-and-mortar retailers acquire
customers through digital channels and WiFi plays a big part of the omni-channel
experience,” said Matt Sebek, Vice President of Digital at WWT. “Together, we’re
able to provide our customers with comprehensive solutions across their digital
and physical properties by leveraging existing, in-store investments or by
running our customers through our ‘zero to launch’ framework with minimal
Physical retailers now have the power to offer location-based offers that are
relevant and tailored to each individual customer, which dramatically improves
the odds of turning the first-time customer into a loyal one.