Hulu Touts 28M US Customers
MayY 1, 2019
during the Hulu ‘19 Presentation at The Hulu Theater at Madison Square Garden,
executives took the stage to reveal the company’s continued rapid growth,
announce original programming and exclusive talent deals that expand Hulu’s
content offering, and unveil new brand initiatives, advertising products and
user experience enhancements that bolster its goal of becoming the #1 choice for
TV, in and out of the home.
The company has increased its total customer base to more than 28 million — 26.8
million monthly paid subscribers, and 1.3 million promotional accounts.
“In today’s direct-to-consumer world, viewers are demanding better when it comes
to TV — from the user experience to their content choices to the advertising,”
said Hulu CEO Randy Freer. “Hulu’s continued growth, as well as the shows and
initiatives announced today, reflect our deep investment in product,
programming, brand, customer experience and business strategy to ensure that
with Hulu, consumers can connect with the stories they love, at the right time
and price, on any device.”
Announcements at this year’s presentation include:
Marvel and Hulu Expand Partnership With Two New Live-Action Series
The Spirits of Vengeance are coming! In an expanded partnership, Marvel
Television will bring two new live-action series to Hulu from a unique corner of
the Marvel universe. The iconic adventures into fear properties, Marvel’s Ghost
Rider and Marvel’s Helstrom are slated to debut on Hulu in 2020.
Marvel’s Ghost Rider, also known as Robbie Reyes, is a quintessential antihero,
consumed by hellfire and supernaturally bound to a demon. Reyes lives on the
Texas/Mexico border and when he unleashes the Rider, Robbie brings vengeance for
the innocents he encounters, but struggles to control the power he wields.
Marvel’s Ghost Rider is executive produced by Ingrid Escajeda, who will serve as
showrunner, Paul Zbyszewski and Marvel’s Jeph Loeb.
Daimon and Ana Helstrom are the son and daughter of a mysterious and powerful
serial killer in Marvel’s Helstrom. The siblings have a complicated dynamic as
they track down the terrorizing worst of humanity — each with their attitude and
skills. Marvel’s Helstrom is executive produced by Paul Zbyszewski, who will
serve as showrunner and Marvel’s Jeph Loeb.
Both series are co-productions with Marvel Television and ABC Signature Studios
and join the upcoming season three of Marvel’s Runaways and recently announced
adult animated series based on the popular Marvel Television characters
including Marvel’s M.O.D.O.K, Marvel’s Hit-Monkey, Marvel’s Tigra & Dazzler Show
and Marvel’s Howard The Duck, which will culminate in a special event, Marvel’s
Hulu Partners With Vox Media Studios, Majordomo Media, and Suit & Thai
Productions In Multi-Year Deal to Create Food-Focused Hulu Originals
In a new, multi-year, multi-show partnership, Hulu will partner with Vox Media
Studios, David Chang’s Majordomo Media, and Chrissy Teigen’s Suit & Thai
Productions to develop and produce a slate of premium food-centric programming
for the platform. As the founder and chef of the Momofuku restaurant group,
Chang brings a profound understanding of global food culture, while Vox Media
Studios lends its world-class storytelling capabilities and a wealth of
experience built through its food and travel network, Eater. New York Times
bestselling cookbook author Teigen will co-produce and headline a diverse cast
of compelling and knowledgeable personalities—from household names and
celebrated chefs to everyday home cooks—who will entertain and provoke viewers
with a variety of inventive new shows.
Among the first projects being produced by this new partnership is a cooking
show featuring Chang and Teigen. Tentatively titled Family Style, the show will
revolve around the ways in which people express their love for friends and
family by cooking and eating together. Also in the pipeline is a documentary
series tentatively titled Eater’s Guide To The World, which taps into Eater’s
extensive knowledge of the most interesting and delicious restaurants on the
Hulu Greenlights Straight-to-Series Order For Nine Perfect Strangers, Reuniting
Emmy® and Golden Globe Award-Winning Actress and Producer Nicole Kidman, Emmy®
Award-Winning Producer and Writer David E. Kelley, Author Liane Moriarty and
Emmy® Award-Winning Producers Bruna Papandrea and Per Saari
David E. Kelley and John Henry Butterworth to Co-Showrun and Co-Write
Emmy® and Golden Globe Award-winning actress and producer Nicole Kidman and
Emmy® Award-winning producer Bruna Papandrea will adapt the latest book by New
York Times best-selling author Liane Moriarty, Nine Perfect Strangers, for Hulu
via their respective production companies, Blossom Films and Made Up Stories.
Emmy® Award-winner David E. Kelley and John Henry Butterworth will co-showrun
and co-write the series. Nine Perfect Strangers was an instant hit that spent 13
weeks on The New York Times Best Seller list. The series takes place at a
boutique health-and-wellness resort that promises healing and transformation as
nine stressed city dwellers try to get on a path to a better way of living.
Watching over them during this ten-day retreat is the resort’s director Masha
(played by Kidman), a woman on a mission to reinvigorate their tired minds and
bodies. However, these nine “perfect” strangers have no idea what is about to
The series is the latest project from Blossom Films, Made Up Stories and
Endeavor Content. Blossom Films, created by Nicole Kidman and Per Saari, is a
lateral thinking production company known for creating content featuring deep
and complex characters. Since its inception in 2010 and their first film, RABBIT
HOLE, Blossom has aimed to foster creative autonomy and champion artists. Their
most recent success comes from executive-producing season one of Big Little
Lies, HBO’s groundbreaking limited series, which garnered eight Emmy®nominations
and five wins, including Best Actress for Kidman and Best Miniseries or
Television Film. Made Up Stories is a development, production and finance
company committed to creating content with compelling female figures squarely at
the center and enabling female creatives to tell the stories they want to tell.
Made Up Stories was founded and is run by Papandrea, the award-winning producer
of the HBO series Big Little Lies and feature films WILD, GONE GIRL, WARM BODIES
and MILK. Endeavor Content specializes in financing, sales and advisory services
for television series, documentaries, and feature films. Its primary goal is to
empower artists and content creators by providing them with more ownership and
creative freedom as they navigate the media landscape. The company’s upcoming TV
slate includes Damien Chazelle’s musical drama The Eddy, hit series Killing Eve,
and See starring Jason Momoa.
Executive producers for Nine Perfect Strangers include Bruna Papandrea, Steve
Hutensky and Casey Haver for Made Up Stories, Nicole Kidman and Per Saari for
Blossom Films, Liane Moriarty, David E. Kelley and John Henry Butterworth. Nine
Perfect Strangers is expected to debut on Hulu in late 2020 and joins the
company’s growing slate of upcoming scripted Hulu Originals, including Little
Fires Everywhere, Wu-Tang: An American Saga, Looking For Alaska, Dollface,
Reprisal and The Great.
Hulu To Launch Binge Advertising Experience as Company’s Second New
As part of Hulu’s viewer-first approach to advertising, Hulu announced today it
is increasing its investment in non-intrusive ad formats with the industry’s
first binge advertising experience.
The new format will make it possible for marketers to target binge viewers with
a creative that is situationally relevant to their viewing behavior.
“This is a monumental time for Hulu’s advertising business and for brands who
are looking to reach the most valuable audience in television,” said Peter
Naylor, SVP and Head of Advertising Sales at Hulu. “Because of our viewer-first
advertising principles, we’re scaling rapidly. We’re offering advertisers the
most sophisticated targeting, the largest addressable footprint in on-demand
television, robust measurement solutions, and new ad models. Hulu is
future-proofing TV advertising and transforming the way brands connect with
The binge advertising experience is the second format in Hulu’s suite of
situational advertising solutions available to marketers in 2019. Hulu also
announced it will expand the availability of its pause ad experience beginning
Hulu Greenlights Limited Series The Dropout, Starring Kate McKinnon as Theranos
CEO Elizabeth Holmes
Today, the company confirmed an order for The Dropout, a limited series
executive produced and starring Kate McKinnon, inspired by the ABC News podcast
on the rise and fall of Elizabeth Holmes and her company, Theranos. The series
will explore what caused the world’s youngest self-made female billionaire, once
heralded as “the next Steve Jobs,” to lose everything in the blink of an eye.
Along with McKinnon, executive producers on the limited series include the
producing team behind the ABC News podcast, host and Chief Business, Technology
and Economics Correspondent for ABC News Rebecca Jarvis, Taylor Dunn and
Victoria Thompson. The series comes to Hulu from Fox Searchlight Television and
is the studio’s first project since announcing the creation of the television
division in April 2018.
Hulu Renews Freshmen Comedies With Second Season Orders for Pen15 and Ramy
Following the success of Hulu’s 2019 new comedy slate, the platform has ordered
second seasons of Pen15, Ramy and previously announced, Shrill. All three new
series broke through by generating passionate fan bases and critical reception;
each series currently rank in the Top 25 TV Shows of 2019 on Metacritic.
After debuting to rave reviews, Maya Erskine and Anna Konkle return to star in a
14-episode, second season of adult comedy, Pen15. Playing versions of themselves
as thirteen-year-old outcasts in the year 2000, the series features Erskine and
Konkle surrounded by actual thirteen-year-olds where the best day of their lives
can turn into the worst with the stroke of a gel pen. Pen15 is created, written
and executive produced by Maya Erskine, Anna Konkle and Sam Zvibleman; Debbie
Liebling will serve as executive producer alongside Marc Provissiero and Brooke
Pobjoy from Odenkirk Provissiero Entertainment, Andy Samberg, Jorma Taccone, and
Akiva Schaffer of The Lonely Island and Becky Sloviter of Party Over Here. Pen15
is produced by AwesomenessTV.
Hulu’s critically-acclaimed comedy series Ramy has been picked up for a
10-episode second season. The groundbreaking series follows first-generation,
Egyptian-American Ramy Hassan who is on a spiritual journey in his
politically-divided New Jersey neighborhood. Ramy brings a new perspective to
the screen as it explores the challenges of what it’s like to be caught between
a Muslim community who believes life is a moral test and a millennial generation
that thinks life has no consequences. Ramy is written, executive produced,
created by and starring Youssef, executive produced by Jerrod Carmichael, A24’s
Ravi Nandan, co-creators Ari Katcher and Ryan Welch, and produced by A24.
Inks Two-Year Deal With Chrissy Teigen to Develop Original Programming
In a new two-year partnership announced today, tastemaker, trendsetter and
recent TIME 100 Most Influential People honoree, Chrissy Teigen, will bring her
trademark style to Hulu to develop Original content for the platform.
Chrissy personifies the Hulu brand through her outspoken, passionate, authentic
nature. Whether it’s her love of food, witty social media commentary, activism
for social injustice and women’s rights, fans know Chrissy always tells it like
it is. Now, under a new pact, Chrissy and her production company, Suit & Thai
Productions, will curate and produce original content, which could range from
scripted drama series to original talk shows. The Hulu platform is Chrissy’s