BMW Deep Orange 7 MINI for 2025
February 8, 2018
Orange 7 is a re-envisioned MINI, one of BMW’s iconic brands. For the
seventh generation of Deep Orange, students were challenged to reimagine
a MINI vehicle for the premium U.S. market for 2025 and beyond. Students
were in charge of determining which innovative features would fit the
MINI brand, as well as how these innovations would be integrated into
the vehicle. As a result of this collaborative real-world educational
experience, the students designed and built a functioning, drivable
concept vehicle with multiple innovative features.
As part of the graduate automotive engineering program at CU-ICAR, select students are given the unique opportunity to create and build a concept vehicle. The project showcases advanced technologies and provides students an opportunity to work directly with automotive industry partners.
“Deep Orange gives our students invaluable hands-on experience and exposure to all phases of the vehicle development process starting with identifying the project’s grand challenge — understanding MINI’s history alongside a deep dive into potential customers — all the way through the engineering and fabrication process,” said Johnell Brooks, associate professor of automotive engineering at Clemson University and project lead. “Collaboration with diverse industry partners ranging from local shops to international companies provides insight for our students into various cultures and how to effectively collaborate whether the company is located across the street or multiple time zones away.”
Deep Orange 7 has an innovative glass hood that opens to another storage area.
“Hard work, dedication and long hours allowed the students to drive
their rolling chassis before they completed their two-year MS program.
The body panels, glazing (windows) and upholstery were completed after
their graduation. Deep Orange graduates seamlessly transition into the
workforce due to the depth and breadth of experiences provided during
their graduate education.”
•An innovative open design with a floating dashboard creates a single space throughout the entire vehicle, called MINI Open. The traditional hood is replaced with a windshield that reaches all the way to the front of the vehicle and is easily lifted. Occupants are provided with a unique wide-open view outwards.
•This open design enables customers to see/share/store (S³) their prized items in the front of their vehicle as well as in the rear hatch. Items can be displayed or held securely with Origami Storage, a clever and customizable aftermarket solution.
•A scalable powertrain provides the customer the choice of internal combustion engine, two plug-in hybrid options or a pure battery electric vehicle (BEV). The clever design means all four variants can be built on the same vehicle platform. The concept vehicle includes one of the two hybrid options, which was the most challenging to build.
•For the hybrid and BEV variants, electric motor cooling elements are functionally integrated inside the vehicle’s rocker panel, eliminating the need for conventional radiators and giving easy access to the front storage space. Rocker cooling takes advantage of otherwise unused space.
the vehicle with manufacturing in mind resulted in a modular
architecture Students explored the theoretical concept of assembling the
vehicle from four large separate modules.