Walmart Tests Spark
Last-Mile Grocery Delivery Service
Walmart expands its Grocery Delivery service, giving its customers the
option to shop when and how they want, the company today announced a new
last-mile delivery pilot – Spark Delivery – exploring an additional way
to get groceries from their stores to customers’ front doors.
Spark Delivery is a crowd-sourced delivery platform that allows Walmart
to learn even more about the full last-mile delivery process. The pilot
uses an in-house platform that provides drivers with the ability to sign
up for windows of time that work best for their schedule as well as
Grocery Delivery order details, navigation assistance and more.
Components of Spark are powered by Bringg, a leading delivery logistics
technology platform. Walmart’s team of personal shoppers are an
important component of the overall process as they meticulously shop for
customers’ orders. Spark Delivery engages the services of independent
drivers who partner with Delivery Drivers, Inc, a nationwide firm who
specializes in last-mile contractor management, to complete deliveries.
Delivery Drivers, Inc., DDI, the administrator of driver management for
Spark, manages recruiting, screening and background checks, payment, and
accounting, among other services for drivers. Drivers are paid by the
delivery. They also have access to helpful services and information
through DDI, including assistance in understanding order flow, group
discounts and a Contractor Entrepreneurial Program that helps drivers
establish their own small businesses.
“It is important to us at DDI that we help each independent driver run
their transportation business correctly,” said Aaron Hageman, CEO,
Delivery Drivers, Inc. “We are excited to partner with Walmart to allow
them to focus on providing great products while we can build and support
a professional driver network to focus on the delivery side of the
Combined with third-party crowd-sourced delivery providers, Walmart is
well on its way to bringing Delivery to 100 metro areas covering 40
percent of U.S. households. Today, the retailer’s Grocery Delivery
service is available in nearly 50 markets including Atlanta, Chicago,
Denver, Miami and Seattle. Walmart’s work with third-party delivery
providers continues to be a leading part of delivery strategy and
important to the future, even as this pilot begins.
Spark Delivery is currently being piloted in Nashville and New Orleans
with plans to roll out to a few more metro areas this year. Nothing
changes for delivery customers in these markets. Customers still follow
the same easy process to get quality, affordable groceries delivered to
“Our customers love Grocery Pickup and Delivery – it offers convenience
paired with the everyday low prices customers expect from us,” said Tom
Ward, vice president, Digital Operations, Walmart U.S. “We’re always
looking for the best ways to serve them, so we’re exploring a number of
different options for getting groceries from our stores to the
customer’s front door – some in-house, some third-party.”
Walmart Grocery Pickup and Delivery
Grocery Delivery brings customers the option of shopping when and where
they want for quality, fresh produce, meat, seafood and bakery items,
along with pantry staples, consumables and seasonal general merchandise.
Customers place their orders online at Walmart.com/grocery or on the
existing Walmart Grocery App, and unlike other services, they find the
same everyday low prices on items that they do in stores.
The retailer also offers an Online Grocery Pickup service that allows
customers to order their groceries online and pick them up in stores
without ever getting out of their cars. The service, which has become a
customer favorite and touted as a “Grocery Hero” for moms on the go and
time-strapped families, is now available in 1,800 stores, with a total
of 2,100 to be open by the end of the year.
Walmart personal shopper selects radishes
Walmart employs more than 25,000
personal shoppers, up from 18,000 earlier this year, who power this
program – with thousands more being added. These associates must
complete a three-week training program to learn how to select the
freshest produce and the best cuts of meat for Online Grocery customers.
Groceries can be delivered to customers as soon as the same day.
Walmart’s Grocery Delivery carries a $9.95 fee and a $30 minimum order –
no subscription, no price markups. Customers can get their first order
over $50 delivered for free with promo code FRESHCAR.