Adyen Becomes eBay Primary Payments Processing Partner
February 5, 2018
eBay intends to further improve its customer experience by intermediating payments on its Marketplace platform. In doing so, eBay will manage the payments flow, simplifying the end-to-end experience for buyers and sellers. eBay has signed an agreement with Adyen, a leading global payments processor, to become its primary payments processing partner. PayPal, a long-time eBay partner, will be a payments option at checkout for eBay buyers. The transition to full payments intermediation will be a multi-year journey, and eBay will move as quickly as possible to complete this process within the parameters of the Operating Agreement with PayPal, which remains in place through mid-2020.
eBay believes that payments intermediation is strategically important to improve the buyer and seller experience on its platform and will enable the company to further innovate on behalf of its customers. In a rapidly changing and competitive ecommerce landscape, shoppers expect to be able to both shop and checkout on the site on which they transact. As eBay intermediates payments, shoppers will be able to complete their purchases within eBay. As a global marketplace that operates in over 190 markets, eBay also must continue to provide localized payment options for buyers and sellers that are tailored to their unique needs.
Over the past three years, eBay has transformed its business to drive the best choice, most relevance and most powerful selling platform. Building out eBay’s payments capabilities is the next step in the company’s strategy, with the goal of driving significant benefits and efficiencies for its buyers and sellers globally.
Specific Customer Benefits
eBay has signed an agreement with Adyen to be its primary partner for payments processing globally, including in North America. Adyen powers payment processing for a number of the world’s leading global marketplaces and brings to this partnership a broad global footprint with a flexible and scalable technology platform. Adyen’s wide geographic reach and experience at scale extends to more than 150 currencies and over 200 methods of payments.
Additionally, eBay and PayPal have aligned on terms to offer PayPal as a way to pay at checkout on the eBay intermediated model until July 2023. PayPal will remain an important partner to eBay.
eBay has begun making significant investments across its business to build the capabilities required to intermediate payments. The company’s payments team is led by Alyssa Cutright, Vice President of Payments, and Jingming Li, Vice President of Payments Platform, to oversee the business and product development, as well as Yvette Bohanan, Vice President of Risk Management, leading the payments risk management team.
Together, these leaders bring significant payments expertise from Alipay, Google, HSBC, Square and Wells Fargo. Over time, eBay expects to have a team of several hundred business, product, and risk specialists driving its payment capabilities.
eBay will begin payments intermediation on the Marketplace platform on a small scale in North America starting in the second half of 2018, expanding in 2019 under the terms of the Operating Agreement with PayPal. In 2021, eBay expects to have transitioned a majority of its Marketplace customers to its new payments experience.
The way that sellers engage with eBay in an intermediated landscape will, for the most part, be very similar as they do today. For example, sellers will not need to change their accounts with eBay. Sellers will continue to log into eBay and manage their listings as they do today. As eBay begins to intermediate payments, sellers can expect to see new, streamlined dashboards and reports inclusive of payments – all within eBay.
eBay’s payments initiative is expected to deliver value to customers through an improved shopping experience, enhanced selling tools and streamlined costs. The company is committed to working closely with its seller community to address the features and benefits that are most important to them and to ensure a smooth payments transition.