GM March Sales Surge 16%
April 3, 2018
Motors reported 296,341 car, crossover and truck deliveries in the
United States in March. Sales were up 16 percent year over year,
driven by Buick’s best March since 2004, Chevrolet’s best March
since 2007 and Cadillac’s best March since 2014. It was GMC’s best
March in the brand’s history.
GM’s retail sales in
March were up 14 percent year over year, and the company’s estimated
retail market share was 17.7 percent – the highest since 2009 –
driven by a 0.7 percentage point gain by Chevrolet. Chevrolet was
the industry’s fastest-growing full-line brand.
In the first quarter,
GM sales were up 4 percent, ahead of an estimated industry increase
of about 2 percent. Retail deliveries for GM and the industry were
up about 1 percent versus a year ago.
“March was an
exceptional month for us. A growing economy and strong new products
helped us execute a very successful plan to conquest customers from
other brands,” said Kurt McNeil, U.S. vice president, Sales
Operations. “Once customers purchase a GM product, they tend to stay
in the family as we deliver an award-winning ownership experience
that is hard to beat.”
- In January, IHS
Markit recognized General Motors as the company with the highest
overall customer loyalty for the third consecutive year.
- Also in January,
Buick was named the highest-ranked mass-market brand in the
inaugural J.D. Power Total Ownership Experience Award.
- In March,
Chevrolet was named J.D. Power’s most awarded brand of 2017. Six
different Chevrolet cars, trucks and SUVs won a total of nine
awards in the 2017 Vehicle Dependability, Initial Quality and
- In the 2018 J.D.
Power Customer Service Index (CSI) Study, Buick ranked highest
in satisfaction for dealer service among mass market brands for
the second consecutive year. Chevrolet tied for second place,
followed by GMC. Cadillac is in the top three among luxury
March and First
Quarter Sales Highlights (vs. 2017)
SUVs, and six different car lines drove GM’s growth:
crossovers were up 39 percent, with the Trax and the all-new
Equinox and Traverse seeing their best March sales ever. Bolt EV
deliveries reached 1,774 units. In the first quarter, Chevrolet
crossovers were up 28 percent.
- Buick crossovers
were up 50 percent. It was the Encore’s best month ever, and it
was the Envision’s best March. The Enclave posting a 6 percent
increase. In the first quarter, Buick crossovers were up 17
- GMC crossovers
were up 42 percent, led by the best March ever for the Acadia
and the best month ever for Terrain. In the first quarter, GMC
crossovers were up 21 percent.
- Cadillac’s XT5
was up 17 percent in March, and 10 percent for the quarter.
Cadillac cars deliveries were up 7 percent in March and for the
first quarter, with every nameplate posting higher sales in
- The Cadillac
Escalade was up 14 percent in March and 8 percent for the first
quarter. Despite new competition, Escalade’s retail sales were
up 15 percent in March and 12 percent in the first quarter,
transaction prices continue to grow and retail market share is
estimated to be up 2 percentage points year to date.
- The company’s
three-truck pickup strategy delivered again, with sales up 19
percent in March, led by a 24 percent gain for the Chevrolet
Silverado, a 52 percent gain for the Chevrolet Colorado and a 9
percent gain for the GMC Canyon. In the first quarter, pickup
deliveries were up more than 2 percent.
- Chevrolet and
GMC led the large SUV segment once again in March. Sales were up
4 percent in total and 13 percent on a retail basis, and retail
segment share was more than 70 percent, according to J.D. Power
PIN estimates. In the first quarter, large SUV total sales were
in line with a year ago.
Spark, Sonic and Malibu were strong sellers, up 2 percent,
16 percent and 3 percent, respectively.
keeping the U.S. economy growing and auto sales very healthy,” said
Mustafa Mohatarem, GM’s chief economist. “The job market is strong,
consumer confidence is at decade-high levels and we see clear
evidence that business owners are taking advantage of tax reform to
upgrade their fleets.”
deliveries rose 19 percent year over year in March and they were up
27 percent in the first quarter driven by higher pickup, crossover
and Malibu sales. Rental deliveries were 11 percent of total sales
for the month and the quarter, among the lowest levels in the
GM Highlights (vs. 2017)
- GM’s March
average transaction prices (ATPs), which are net of incentives,
were in line with a year ago, according to J.D. Power PIN
estimates, and they were up more than $900 in the first
- GM’s incentive
spending as a percentage of ATP was 14.5 percent in March, and
13.3 percent in the first quarter, according to J.D. Power PIN
estimates. Spending was up less than one percentage point in
March but down 0.8 points for the quarter.
- During the
month, GM’s dealer inventory declined 16,602 units to a 72 days