New Mobility in Israel Gets Off The
The Volkswagen Group, Mobileye, an Intel
Company, and Champion Motors plan to deploy Israel’s first self-driving
ride hailing service – or Mobility-as-a-Service (MaaS) – starting next
year. For this, the partners are planning to establish a joint venture.
The planned cooperation is subject to
approval by the responsible authorities and bodies. Operating as “New
Mobility in Israel,” the group’s proposal was formally accepted by the
Israeli government during a private ceremony today at the Smart Mobility
Summit in Tel Aviv.
The Volkswagen Group will provide the
electric vehicles (EVs) and bring in its in-depth knowledge and
competency about design and deployment of user-centered mobility
services. Mobileye will provide its level-4 AV Kit – a turn-key,
driverless solution comprised of hardware, driving policy, safety
software and map data. Champion Motors will run the fleet operations and
control center. Together, the three companies will add the mobility
platform and services, content and other MaaS tools, ensuring a seamless
rider experience in the deployment of a full-stack MaaS offering.
The government of Israel has committed to support the project in three
main areas: furnishing legal and regulatory support, sharing the
required infrastructure and traffic data, and providing access to
infrastructure as needed. While New Mobility in Israel will be Israel’s
first commercial MaaS service with self-driving vehicles, all
facilitations and rulings will be applied to all other ventures that
wish to operate a MaaS in Israel.
Volkswagen, Mobileye and Champion Motors will use New Mobility in Israel
to serve as a global beta site for testing the Mobility-as-a-Service
model using autonomous electric vehicles. The project will start in
early 2019 and scale to commercialization by 2022. New Mobility in
Israel will roll out in phases and grow quickly from several dozen to
hundreds of self-driving electric vehicles.
This initiative harnesses the disruptive power of several trends in the
automotive industry: autonomous vehicle platforms changing the way we
control vehicles, electric vehicles changing how we power vehicles, and
Mobility-as-a-Service changing how we access mobility.
firmly believe that self-driving electric vehicles will offer Israel and
cities around the world safe, clean and emission-free mobility, which is
accessible and convenient. We are looking forward to this partnership
with our local partners Mobileye and Champion Motors from Israel,” said
Dr. Herbert Diess, CEO of the Volkswagen Group.
“We are delighted to embark on a joint venture with a world-leading
automotive OEM, aimed at delivering a transformational mobility
service,” said Professor Amnon Shashua, Mobileye CEO and senior vice
president at Intel. “Our service aims to intelligently and dynamically
adapt to the urban mobility needs of the 21st Century, catering to the
mobility-mileage demands within the city while minimizing the
direct/indirect incurred societal costs – air/noise pollution,
congestion and safety.”
“Champion Motors is investing in autotech and smart mobility in order to
continue providing the Israeli customers with the best and most advanced
products and services in this area,” said Professor Itzhak Swary,
chairman of the board of directors at Champion Motors. “We are proud to
partner with Volkswagen and Mobileye and strengthen our collaboration
through this pioneering project, which positions Israel at the spearhead