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Infineon Transforms Global Sales Processes

January 31, 2019:

Tata Consultancy Services has successfully completed the first phase of a large cloud-based sales transformation program for Infineon Technologies AG, a world leader in semiconductor solutions, to help the company pursue accelerated sales growth.

Infineon sought to transform and rationalize its global sales process to achieve its goal of sustainable and profitable revenue growth through innovations in mobility, energy efficiency, security, and the Internet of Things. Infineon chose TCS as its partner to deliver an agile, state-of-the-art, cloud-based and customer-centric platform on Microsoft Dynamics 365 CE.

TCS developed and delivered a state of the art sales system within a 12 month timeframe. Harnessing the power of cloud and automation, TCS’ solution gives Infineon a competitive edge, enabling business agility, accelerated sales cycles and a seamless user experience. Coupled with collaboration features, integrated opportunity forecasting and easy accessibility across devices, the transformation has resulted in rapid user adoption and high sales productivity.

“To remain competitive and achieve our ambitious growth targets, our vision was to rationalize, consolidate and digitally transform part of our Sales processes across all our geographies into a unified, nimble, online and efficient system. Despite the massive scale and complexity, TCS demonstrated exceptional transformation capabilities during this implementation,” said Robert Leindl, Global Chief Information Officer (CIO), Infineon. “The proof lies in the rapid adoption by our global sales teams and we’re confident that this platform will enable our sales teams to achieve accelerated sales growth.”

“We have leveraged our contextual knowledge of Infineon’s business, our deep experience in digital transformation in the semiconductor industry and our expertise on the Microsoft Dynamics technology, to craft a highly user-friendly, automated digital sales platform for their sales teams. The business value we have created though this successful, strategically important engagement further strengthens our decade-long partnership,” said V Rajanna, Senior Vice President and Global Head, Technology Business Unit, TCS.

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