Accenture High Lights Emerging “Post-Digital” World
February 8, 2019
enterprise is entering a new “post-digital”
era, where success will be based on an
organization’s ability to master a set of
new technologies that can deliver
personalized realities and experiences for
customers, employees and business partners,
Vision 2019, the annual report
from Accenture that predicts key technology
trends that will redefine businesses over
the next three years.
Accenture Technology Vision 2019: The Post-Digital Era is Upon Us – Are You Ready for What’s Next?
The Technology Vision identifies five
emerging technology trends that companies
must address if they are to succeed in
today’s rapidly evolving landscape:
Get to Know Me: Unlock unique consumers and unique opportunities. Technology-driven interactions are creating an expanding technology identity for every consumer. This living foundation of knowledge will be key to understanding the next generation of consumers and for delivering rich, individualized, experience-based relationships. More than four in five executives (83 percent) said that digital demographics give their organizations a new way to identify market opportunities for unmet customer needs.
Human+ Worker: Change your workplace or hinder your workforce. As workforces become “human+” — with each individual worker empowered by their skillsets and knowledge plus a new, growing set of capabilities made possible through technology — companies must support a new way of working in the post-digital age. More than two-thirds (71 percent) of executives believe that their employees are more digitally mature than their organization, resulting in a workforce “waiting” for the organization to catch up.
Secure Us to Secure Me: Enterprises are not victims, they’re vectors. While ecosystem-driven business depends on interconnectedness, those connections increase companies’ exposures to risks. Leading businesses recognize that security must play a key role in their efforts as they collaborate with entire ecosystems to deliver best-in-class products, services and experiences. Only 29 percent of executives said they know their ecosystem partners are working diligently to be compliant and resilient with regard to security.
MyMarkets: Meet consumers at the speed of now. Technology is creating a world of intensely customized and on-demand experiences, and companies must reinvent their organizations to find and capture those opportunities. That means viewing each opportunity as if it’s an individual market—a momentary market. Six in seven executives (85 percent) said that the integration of customization and real-time delivery is the next big wave of competitive advantage.
According to the report, innovation for
organizations in the post-digital era
involves figuring out how to shape the world
around people and pick the right time to
offer their products and services. They’re
taking their first steps in a world that
tailors itself to fit every moment — where
products, services and even people’s
surroundings are customized and where
businesses cater to the individual in every
aspect of their lives and jobs, shaping