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Data Protection Commission opens statutory inquiry into Google Ireland Limited

May 23, 2019

Arising from the Data Protection Commissionís ongoing examination of data protection compliance in the area of personalised online advertising and a number of submissions to the Data Protection Commission, including those made by Dr. Johnny Ryan of Brave, a statutory inquiry pursuant to section 110 of the Data Protection Act 2018 has been commenced in respect of Google Ireland Limitedís processing of personal data in the context of its online Ad Exchange.

The purpose of the inquiry is to establish whether processing of personal data carried out at each stage of an advertising transaction is in compliance with the relevant provisions of the General Data Protection Regulation (GDPR). The GDPR principles of transparency and data minimisation, as well as Googleís retention practices, will also be examined.

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