Oracle Releases Retail
Insights Cloud Service Suite
October 22, 2018
Retail has combined three cloud services into a new Oracle Retail
Insights Cloud Service Suite. By combining existing science and insight
cloud services, Oracle can provide a spectrum of analytics that align to
key performance indicators for the retail community. These metrics
render in a beautiful user experience with dashboards organized by
persona and organizational responsibilities in Oracle Retail Home to
encourage more strategic decisions that drive growth and operational
efficiency. Oracle Retail customers including Gap Inc., Lojas Renner and
Al Nahdi have already experienced the benefits of Oracle Retail Insights
and Science solutions and continue to inform their strategic decisions
with in-depth insights and science-enabled analytics.
"The Advanced and Predictive Analytics software market, which in 2017
reached $3.1 billion worldwide, is expected to grow at a five-year CAGR
of 9.4%. Sophisticated analytical techniques are being embedded into
more and more applications," said Chandana Gopal, Research Manager,
Analytics and Information Management, IDC. "Forward-looking analytics is
going to become much more mainstream, as enterprises are able to harness
more and more data from a variety of sources."
“We are working with several retailers who are anxious to adopt cloud to
bridge the gap between operations and innovations,” said Jeff Warren,
Vice President, Oracle Retail. “To capitalize on the surge of
unstructured and structured data in retail, we have applied advanced
techniques for analyzing retail data from multiple perspectives into a
single cloud services suite that integrates with retail-rich
applications and cloud services. With these tools we can deliver
analysis on what happened (descriptive), what is going to happen
(predictive) and what a retailer should do about it going forward
The Trifecta: A Powerful Adaptive Intelligence Suite for the Entire
With the new
Oracle Retail Insights Cloud Service Suite retail organizations can
experience benefits including:
Enhanced User Experience and Relevance: The cloud suite leverages Oracle
Retail Home to provide a single and modern access point to the data. The
user experience streamlines and simplifies access to data and
applications to provide relevant and actionable information based on
roles and responsibilities. The federated user interfaces support
integrated insights-to-action loops.
Speed to Value: With one rapidly-deployed cloud service, the solution
represents the application of Oracle's analytical core to modern
retailing: a comprehensive big data warehouse founded on industry best
practices and the scalability, reliability, and economy of a complete
Oracle analytic tech stack in the Oracle Cloud.
Better Understanding of Customer Context: Gain a better understanding of
who your customers are, how they behave and why, so you can make the
more intelligent product and promotion decisions. Leverage complete
visibility into what motivates customers at each stage of their journey
and how they are interacting with your brand across all touchpoints.
Uncover Merchandising Intelligence: Identify actionable merchandising
opportunities across touchpoints, including backorder and returns,
top/bottom seller, demand/fulfillment and price and promotion analysis.
Inspire Customer Loyalty: Leverage a highly visual, intuitive,
end-to-end workflow to define and execute local market assortments,
improve conversion of traffic into sales, and increase customer
Leverage Artificial Intelligence and Machine Learning: Retail business
users can conduct advanced analyses to understand better and optimize
affinity, store clustering, customer segmentation, consumer decision
trees, demand transference, and attribute extraction.
the Power of Flexibility and Ad Hoc Reporting: Business analysts and
data science teams can leverage innovation workbench for additional ad
Leverage Common Foundational Data Architecture: The suite can exploit
the logical value of the data generated by Oracle Retail's comprehensive
application footprint, and surfaces properly-filtered and secured
descriptive, predictive and prescriptive analytics to whomever, however,
whenever and wherever desired.
Drive Retail Investment: Optimize assortments to available space to
maximize planogram performance, return-on-space, sales, revenue, and
profits, while improving customer satisfaction with the optimal variety
for each store.
Improve Gross Margin: Drive optimal recommendations for promotions,
markdowns, and targeted offers that maximize profits and sell through
leveraging prescriptive analytics.