Intros Cognitive Authentication
emerged from stealth mode with the introduction of its Artificial
Intelligence Machine Learning (AIML)-powered Cognitive Authentication
platform. Using a mixture of AIML, expert systems and behavioral
modeling, Acceptto delivers radically transformative technology to
mitigate identity impersonation and access fraud while reducing friction
for legitimate users, both within the enterprise and for consumers.
Acceptto is also announcing a Series A funding round co-led by Aetna
Ventures, Millennium Technology Value Partners and Celeres Capital, and
the appointment of Aetna's Chief Security Officer (CSO), James M. Routh,
to Acceptto's Board of Directors.
"We are excited about collaborating with Aetna, Millennium and Celeres,"
said Shahrokh Shahidzadeh, CEO, Acceptto. "Having Aetna not only as an
early adopter customer, but also a strategic investor is a privilege. We
are committed to continuing our work with these organizations to deliver
state-of-the-art technology that drives paradigm shifts in cyber
security. That is what our researchers and developers are working on
with key partners and customers to drive a paradigm shift that is
"Advanced authentication today enables a continuous model with
attributes feeding a risk engine rather than authentication as an event
with binary authentication" said Routh, Chief Security Officer of Aetna
and Chair of Health Information Sharing & Analysis Center (H-ISAC).
In the past, passwords were the only option for authentication, and have
since proven to be one of the weakest forms of identity access
protection. Current authentication solutions using rudimentary
multi-factor (MFA) authentication impose significant friction through a
variety of temporary and binary controls that have all still proven
ineffective safeguards against identity spoofing and even basic
credential stuffing attacks. Threat actors have evolved well beyond such
existing technology and the results of their techniques can be witnessed
through weekly high-cost, high-impact identity-related breaches. With
the launch of its AIML-powered Cognitive Authentication™ platform,
Acceptto eliminates reliance on such weak and outdated controls to
continuously analyze behaviors and definitively verify legitimate user
identity access across cloud, mobile, web and IoT devices, even
At the core of the Cognitive Authentication™ platform is eGuardian®, the
intelligent engine that drives the convergence of physical identity and
digital user DNA towards the creation of a resilient immutable identity.
The It'sMe™ single sign-on (SSO) solution for web, mobile and enterprise
applications, relieves users from the challenges of passwords,
eliminates passwords resets and reuse, and neutralizes account
takeovers. With Cognitive Authentication™, there is no need for a
an ever evolving cyberthreat environment, enterprises are forced to
deliver binary MFA solutions that are full of avoidable friction," said
Azhaan Merchant, Investment Analyst, Celeres Investments. "We are
excited about our investment into Acceptto as they have developed a
solution that is able to continuously analyze a number of independent
physical and virtual factors in order to provide frictionless
authentication and real-time authorization."
"We built Acceptto on the premise that your credentials today, and those
that you've yet to create, have already been compromised. Your true
identity cannot simply be based on a password, captchas, challenge-based
questions, a one-time token or only your biometrics, which when
compromised, can never be reset," continued Shahidzadeh. "The inclusion
of multi-modal telemetry such as device and browser (DBFP) fingerprints,
continuous user behaviors, spatiotemporal velocity and 3rd party data
fusion available to enterprises, contribute to a definitive contextual
signature associated with each user and corresponding transactions.
Collectively, this enables a Biobehavioral™ Derived Credential which is
virtually impossible to impersonate, spoof or tamper with."