Kroger, Nuro Team for Unmanned Delivery Service
December 18, 2018
and Kroger launched the first-ever unmanned delivery service available
to the general public.
Since August, the companies have operated a self-driving grocery
delivery service in Scottsdale, AZ with an autonomous Prius fleet
accompanied by vehicle operators. The autonomous vehicles have completed
nearly one thousand deliveries to the general public.
With today's launch, the fleet is expanding to include Nuro's custom
unmanned vehicle known as the R1. The R1 travels on public roads and has
no driver, no passengers and only transports goods. Nuro has been
developing the R1 since 2016, and announced its partnership with Kroger,
America's largest supermarket retailer, in June.
"Nuro envisions a world without errands, where everything is on-demand
and can be delivered affordably. Operating a delivery service using our
custom unmanned vehicles is an important first step toward that goal,"
explained Nuro President and co-founder Dave Ferguson.
"Kroger customers are looking for new, convenient ways to feed their
families and purchase the products they need quickly through services
like pickup and delivery," said Yael Cosset, Kroger's chief digital
officer. "Our autonomous delivery pilot with Nuro over the past few
months continues to prove the benefit of the flexible and reliable
technology. Through this exciting and innovative partnership, we are
delivering a great customer experience and advancing Kroger's commitment
to redefine the grocery experience by creating an ecosystem that offers
our customers anything, anytime, and anywhere."
Kroger experienced 60 percent digital sales growth in the third quarter,
and its seamless coverage area now reaches more than 90 percent of
Delivery service details:
Where: Fry's Food Stores (single location): 7770 East McDowell Road,
Scottsdale, AZ 85257
When: Customers can place delivery orders immediately, for delivery 7
days a week
How: Customers shop via frysfood.com or the Fry's Food Stores mobile app
and place their order based on slot availability
What: Grocery orders can be scheduled for same-day or next-day delivery
by Nuro's fleet of self-driving vehicles, now featuring the custom
unmanned R1 as well as self-driving Prius vehicles
Price: $5.95 flat fee; no minimum order
related news, Inmar and Kroger formed a new strategic relationship to
drive innovation in digital offer management.
The relationship includes the sale to Inmar of You Technology, a digital
coupon and digital rebate publishing unit owned by Kroger, in
conjunction with a long-term services agreement with Inmar for the
continued delivery of digital offer management services to Kroger.
"As part of our strategic relationship, the combination of Kroger's
unique assets and personalization expertise and Inmar's technology
solutions now with YouTech will drive more innovation and value for
Kroger customers and CPG partners," said Yael Cosset, Kroger's chief
digital officer. "This services agreement supports Restock Kroger,
namely the partner for customer value and redefine the grocery customer
experience drivers. By joining together with Inmar, YouTech will have
the opportunity to expand both its retailer relationships outside of
Kroger and its portfolio of capabilities. We'd like to thank the
talented team of YouTech associates for building a successful business
and look forward to working with both Inmar and YouTech closely to
ensure a smooth transition."
South San Francisco-based YouTech was founded in 2007 and acquired by
Kroger in 2014. Its cloud-based digital offer platform enables digital
offers for redemption at Kroger and retailers in the US. In combining
YouTech's online engagement capabilities with Inmar's expertise in
managing open platforms, this transaction will improve accessibility and
expand coupon and rebate distribution for CPGs, helping retailers of all
sizes compete and deliver on today's consumers' evolving expectations.
"We are thrilled for YouTech to join Inmar, enhancing our already
exceptional ability to help retailers drive loyalty and growth through
better digital content," said David Mounts, Chairman and CEO of Inmar.
"Following the acquisition, Inmar looks forward to working closely with
Kroger and 84.51⁰ to bring high quality digital offers to Kroger
customers. The acquisition of YouTech will also broaden our distribution
network and enhance Inmar's capabilities as a trusted, independent
intermediary, allowing us to better serve the evolving needs of both
CPGs and all of our retail partners."