Boutique La Vie en Rose Deploys BlueCherry PLM Solution

February 14, 2019

Boutique La Vie en Rose, Canadian retailer, owner of lingerie, loungewear and swimwear chain la Vie en Rose as well as Bikini Village stores, offering brand name swimwear for both men and women, chose the unified retail commerce solution provided by CGS and Techni-Connection, a systems reseller and integrator of Yourcegid Retail Y2, a comprehensive Retail Management and POS platform.

The Montreal-based retailer chose BlueCherry Product Lifecycle Management (PLM), an essential module within the BlueCherry Enterprise Suite of solutions, providing end-to-end capabilities for apparel and consumer lifestyle brands. The company selected Cegid for its deep retail and fashion expertise, international coverage and extensive POS management capabilities delivered via Software as a Service (SaaS).

Boutique La Vie en Rose Inc., owned by François Roberge, began an extensive search in 2017 for retail management, PLM and merchandise planning to support its digital transformation initiatives. Ultimately, the company selected Techni-Connection’s proposed solution of CGS for its BlueCherry PLM and Design & Sourcing Suite and Omnichannel Merchandise Planning; and Cegid for its Omnichannel POS and retail management solution to adapt to modern shopping habits. With the combined team’s extensive expertise and resources in the consumer lifestyle products market, the suite will help support the company’s growth, eliminate manual processes and improve overall productivity.

“To achieve our global growth plan, we looked at applications available to apparel and fashion companies like ours,” said Éric Champagne, Chief Information Officer of Boutique La Vie en Rose Inc. “We selected CGS and Cegid with Techni-Connection for their comprehensive solutions. Working jointly with CGS, Techni-Connection and Cegid, we believe we have the best partnership to accomplish our goals.”

“With more than 30 years of fashion and apparel experience, CGS understands the value of having the right solutions in place to help business operations run efficiently and effectively,” said Paul Magel, president, Business Applications and Technology Outsourcing division, CGS. “We’re excited to have Boutique La Vie en Rose Inc. join the BlueCherry community and to help further its growth with BlueCherry PLM to support its growing operations.”

“The key to providing the solution that Boutique La Vie en Rose Inc. needed for its digital transformation was bringing together the most innovative, best-of-breed solutions on the market, and to integrate them. The Techni-Connection development team worked with CGS to integrate BlueCherry and Yourcegid Retail Y2, providing the tools necessary for Boutique La Vie en Rose Inc. to advance with its five-year growth plan,” said Kenneth LeBlanc, Founder & CEO of Techni-Connection. “Working with Boutique La Vie en Rose Inc. has been an absolute pleasure, and we look forward to continuing our relationship as we provide support for many years to come.”

“To create a remarkable customer relationship, brands need to provide a unified and frictionless shopping experience regardless of channel. That unified approach cultivates brand differentiation and, ultimately, loyalty,” said Donna Armstrong, COO of Cegid North America. “Boutique La Vie en Rose Inc. is an example of a retailer ready to challenge outdated retail models. We're proud to help the brand strengthen its operational retail foundation, seize new growth opportunities locally and internationally and, equally important, convert every possible sale, be it online or in-store.”

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