ThousandEyes Devises Digital Experience Performance Benchmark
May 23, 2019
Study of top 20 digital retail, travel and media sites reveals best practices for delivering digital experiences
released the 2019 Digital Experience
Performance Benchmark Report, a comparative
analysis of web, infrastructure and network
performance metrics from the top 20 U.S.
digital retail, travel and media websites.
This research empowers website operations
teams to benchmark their own performance
metrics against their competitors and
provides recommendations to help guide
future performance management, content
delivery and network architecture decisions
as they aim to deliver the highest quality
digital experiences for their customers.
Notably, the research also establishes an
industry-agnostic 'Internet Performance
Bar', setting minimum performance thresholds
that any digital company should strive to
meet to deliver the best possible end-user
Each industry displays unique performance patterns: The three measured industries (retail, media and entertainment, and travel and hospitality) display distinct performance cohort behaviors that differ from each other. For example, top retail sites fall into two distinct clusters of HTTP response times along a mostly uniform range of network latency, while media and entertainment sites saw a more uniform range of HTTP response times but with two distinct clusters of network latency.
Significant performance variations exist, despite perceived market maturity: Performance variations across CDN providers, ISPs and geographies exist even in the highly mature US market. This makes real-time operational visibility from a variety of geographical and Internet user vantage points important so businesses can keep a real-time eye on unexpected performance blockers.
Focusing on delivering strong DNS, network and HTTP response time performance will help most companies deliver top-tier digital experiences: 60% of sites with 1st quartile response times delivered DNS and network performance at or better than the median. Delivering near to or better than the median response time highly correlates with strong page load performance. 87% of sites that did so delivered 1st quartile page load times.
A minimum Internet Performance Bar exists
that, if met, should deliver top-tier
website performance, regardless of industry:
Given cross-vertical performance ranges
across the gathered metrics, it is
recommended that operations teams minimally
target DNS time of 25ms, network latency to
the CDN edge of 15ms and HTTP response time
of 350ms, from all important markets within