Afilias Intros DeviceAssure
February 26, 2019
is a new solution that uses patent pending technology to address the
growing problems caused by counterfeit devices. For the first time,
Financial Services providers, Enterprise Security organizations,
Governments, App-enabled service providers and others doing business on
the web can immediately determine whether a mobile device requesting
access is authentic or counterfeit. This enables immediate action that
protects them and their customers from criminal activity perpetrated via
While counterfeit phones cost the mobile ecosystem more than €45 Billion
annually in lost sales, the bigger costs are hidden.
Counterfeit mobile devices are
often the platform for perpetrating cyber-crime such as:
•MALWARE: Device automatically
downloads malware that propagates throughout any network it connects to
(and infects other devices connected to the network)
•RANSOMWARE: Device injects
ransomware, which can then contaminate other connected devices
•KEYLOGGING: Device logs
keystrokes to capture user names, passwords and other sensitive
information that can be exploited to e.g. transfer assets like cash and
securities without the owner's permission
•DATA THEFT: Device "phones home"
to deliver stolen personal data, often to organized crime or even state
actors in a manner hidden from the user.
Further, counterfeit devices today are so sophisticated it's nearly
impossible to tell just by looking at them, so many users don't even
realize they have a fake. Network operators and others that allow mobile
access must act to protect themselves and their customers.
DeviceAssure is expected to offer immediate benefits to:
•Financial Services providers: Each day, millions of people access
their most sensitive accounts from mobile devices. DeviceAssure can
assess each connection request in real time and immediately ID
counterfeits, enabling access to be blocked before damage can occur.
•Enterprise Security Platforms:
Today's remote workforce uses a wide variety of devices, some of which
are counterfeit. DeviceAssure can identify these when they attempt to
connect, enabling enhanced protection for the network, company and
•Governments: There has been much
anti-counterfeit legislation, but limited enforcement ability.
Governments and regulators can now reduce lost tax and excise revenue,
better safeguard public health and security, and protect IP by
prohibiting service to counterfeit devices. DeviceAssure is an effective
tool that can be deployed to deny access to counterfeit devices, thereby
eliminating the value proposition for this vector of crime.
•App-Delivered Services: Many
on-line brands do business via app. By preventing apps from activating
on a counterfeit device, or prohibiting installation on a fake, apps can
become much safer and less likely to be vectors for crime.
builds on the technology of Afilias' industry leading DeviceAtlas™
solution, which features the largest and most current database of
specifications for legitimate devices and is used by major brands,
telcos, and technology companies to better engage with mobile audiences.
DeviceAssure uses a native app or web application to capture the unique
identifier of each device and then instantly spot "out of spec" devices,
is easy to deploy and operate and is designed to be both robust and
scalable. Afilias works closely with the GSMA on device intelligence
solutions for the mobile operator ecosystem.
According to Afilias CTO Ram Mohan, "Our research shows that
sophisticated fake devices act as attack vectors using back-doors built
into the device. Counterfeit devices are frequently pre-provisioned to
download ransomware and other malware to execute on the device and
spread across the network. DeviceAssure was built to defeat this means
of perpetrating cyber-crimes."