Office Depot, Alibaba.com Team for SMB B2B
March 4, 2019
goal of this collaboration is to empower U.S. small- and medium-sized
businesses (SMBs) to grow by tapping into the global B2B e-commerce
marketplace, which was most recently valued at $23.9 trillion by the
U.S. International Trade Commission.
During the initial launch period, the
focus is on the following areas:
Enhanced sales and U.S.-based customer support: Members of Office Depot’s sales force are reaching out to a number of relevant SMBs – leveraging their relationships with over 10 million U.S. business customers – to introduce them to the benefits of the products and services the companies are providing. Alibaba.com’s U.S.-based team is also working with Office Depot’s trusted customer support staff to provide U.S. business customers with local support and a direct line to sourcing experts who will help them engage with Alibaba.com’s global supplier base.
Driving SMB adoption: Both companies are investing in marketing initiatives to build understanding of the value and opportunity created for SMB customers through this collaboration, and to drive adoption of the platform and services. Office Depot is leveraging its 33 years of experience in serving SMBs and using both online and offline marketing to reach its more than 10 million U.S. business customers and prospective customers. Alibaba.com is focusing the promotional firepower of its March Expo – a month-long online promotional event that helps SMBs discover new products, services, and business opportunities on Alibaba.com – as well as future marketing initiatives, to similarly drive engagement with U.S. SMBs online and in Office Depot and OfficeMax stores.
After a successful initial launch period,
Office Depot and Alibaba.com intend to expand their collaboration to
develop the following additional business customer offerings:
A new sales channel for U.S. SMBs. Over time, the companies intend to help U.S. SMBs sell their products to buyers in the U.S. and around the world through Alibaba.com.
a trusted partner to millions of businesses, our customers tell us they
want more choice in the market and need an expanded set of products and
services to help their businesses grow. We believe our collaboration
with Alibaba.com is exactly what they are asking for,” said Gerry Smith,
CEO of Office Depot, Inc. “Leveraging Office Depot’s trusted brand,
local presence, and national supply chain distribution network with
Alibaba’s global supplier network and well-known capabilities in serving
SMBs, U.S. businesses can now access a wide array of products and
services through Office Depot and Alibaba.com’s collaboration, which
will empower them to compete and thrive. Through this initial phase of
work together with Alibaba.com, we intend to grow our collaboration in
ways that will drive even greater value and choice for our current and