Capgemini Launches Unified Commerce Solution
launched its Unified Commerce Solution for Grocery, a new Salesforce
Fullforce solution designed to help grocers capture loyalty in the
rapidly expanding online grocery market by improving the ordering
experience. Developed by Lyons Consulting Group (LYONSCG), part of
Capgemini, Unified Commerce Solution for Grocery integrates eCommerce
with marketing and customer service systems to help grocers personalize
offers and deliver groceries faster.
Capgemini research shows that the level of online ordering is set to
increase rapidly. Thirty eight percent of U.S. customers already order
groceries online from retailers (at least once a week or multiple
times), and this is expected to grow to 52 percent by 2021.
Additionally, 40 percent of consumers now rank delivery services as a
“must-have” feature for food and grocery purchases. And one in five
consumers (20 percent) say they are prepared to switch retailers if
delivery services are not provided.
Unified Commerce Solution for Grocery helps retailers deliver on their
business goals and address the needs of the modern grocery shopper by
providing eCommerce, marketing and customer service capabilities through
Salesforce Commerce Cloud, Marketing Cloud and Service Cloud.
In addition, the solution incorporates MuleSoft’s Anypoint Platform™ to
help grocers integrate legacy data and applications, including
point-of-sale, financial and inventory systems, loyalty, promotion
engines, etc. into an application network. Together, the solution is
intended to help grocers increase speed to market, deliver an
omnichannel strategy, integrate systems with digital customer facing
technologies, and implement new, innovative technologies to enhance the
•Modifying previously placed orders before
delivery is confirmed.
•Sorting, searching and filtering products
based on previous orders.
•Easily managing customer preferences by
adding and saving favorite grocery items to a customer’s profile for
specific location inventories with a real-time look into product
selection, pricing and delivery times.
•Streamlining and personalizing email
marketing campaign deployment.
“With the online grocery market positioned to grow substantially over
the next few years, now is an exciting time to look at new, innovative
ways to reach consumers and create truly differentiated digital shopping
experiences,” said Rich Lyons, CEO of LYONSCG, part of the Capgemini
Group. “This solution can help grocers quickly and cost-effectively
implement technology to fulfill orders, build loyalty and ultimately
transform their businesses.”
Unified Commerce Solution for Grocery solution further enhances
Capgemini’s unique combination of capabilities, alliance relationships,
and experience delivering end-to-end technology and business solutions
for grocers and retailers throughout their transformation journey. It
expands upon last year’s release of three Salesforce solutions for
retailers and grocers.
“We are excited that Capgemini has again been recognized as a Salesforce
Fullforce Solution partner and is helping companies in the grocery
industry connect with their customers in entirely new and innovative
ways,” said Don Lynch, SVP, worldwide alliances, Salesforce. “We work
closely with Salesforce Fullforce Solution partners to ensure our
customers benefit from Capgemini’s proven industry expertise with the
Capgemini has been a global strategic consulting alliance partner with
Salesforce for more than 10 years, and its capabilities and solutions
portfolio continue to meet the digital customer experience needs of
clients around the world, enabling them to achieve innovation and