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Capgemini Launches Unified Commerce Solution for Grocery

March 11, 2019

Capgemini launched its Unified Commerce Solution for Grocery, a new Salesforce Fullforce solution designed to help grocers capture loyalty in the rapidly expanding online grocery market by improving the ordering experience. Developed by Lyons Consulting Group (LYONSCG), part of Capgemini, Unified Commerce Solution for Grocery integrates eCommerce with marketing and customer service systems to help grocers personalize offers and deliver groceries faster.

Capgemini research shows that the level of online ordering is set to increase rapidly. Thirty eight percent of U.S. customers already order groceries online from retailers (at least once a week or multiple times), and this is expected to grow to 52 percent by 2021. Additionally, 40 percent of consumers now rank delivery services as a “must-have” feature for food and grocery purchases. And one in five consumers (20 percent) say they are prepared to switch retailers if delivery services are not provided.

Unified Commerce Solution for Grocery helps retailers deliver on their business goals and address the needs of the modern grocery shopper by providing eCommerce, marketing and customer service capabilities through Salesforce Commerce Cloud, Marketing Cloud and Service Cloud.

In addition, the solution incorporates MuleSoft’s Anypoint Platform™ to help grocers integrate legacy data and applications, including point-of-sale, financial and inventory systems, loyalty, promotion engines, etc. into an application network. Together, the solution is intended to help grocers increase speed to market, deliver an omnichannel strategy, integrate systems with digital customer facing technologies, and implement new, innovative technologies to enhance the customer experience.

Capabilities include:

•Modifying previously placed orders before delivery is confirmed.

•Sorting, searching and filtering products based on previous orders.

•Easily managing customer preferences by adding and saving favorite grocery items to a customer’s profile for quick re-ordering.

'•Shopping specific location inventories with a real-time look into product selection, pricing and delivery times.

•Streamlining and personalizing email marketing campaign deployment.

“With the online grocery market positioned to grow substantially over the next few years, now is an exciting time to look at new, innovative ways to reach consumers and create truly differentiated digital shopping experiences,” said Rich Lyons, CEO of LYONSCG, part of the Capgemini Group. “This solution can help grocers quickly and cost-effectively implement technology to fulfill orders, build loyalty and ultimately transform their businesses.”

The Unified Commerce Solution for Grocery solution further enhances Capgemini’s unique combination of capabilities, alliance relationships, and experience delivering end-to-end technology and business solutions for grocers and retailers throughout their transformation journey. It expands upon last year’s release of three Salesforce solutions for retailers and grocers.

“We are excited that Capgemini has again been recognized as a Salesforce Fullforce Solution partner and is helping companies in the grocery industry connect with their customers in entirely new and innovative ways,” said Don Lynch, SVP, worldwide alliances, Salesforce. “We work closely with Salesforce Fullforce Solution partners to ensure our customers benefit from Capgemini’s proven industry expertise with the Salesforce Platform.”

Capgemini has been a global strategic consulting alliance partner with Salesforce for more than 10 years, and its capabilities and solutions portfolio continue to meet the digital customer experience needs of clients around the world, enabling them to achieve innovation and competitiveness.

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