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Salesforce Buys MapAnything

April 18, 2019

Salesforce has signed a definitive agreement to acquire MapAnything, a pioneer in location-based intelligence software built natively on the Salesforce Platform. MapAnything integrates map-based visualization, asset tracking and route optimization to drive efficiency for field sales and service teams and deliver a better customer experience.

MapAnything has raised more than $84 million in venture capital backing.

Terms were not disclosed.

Customer experience is rapidly overtaking price as a key differentiator for brands. MapAnything empowers field sales and service employees to show up armed with the right context to effectively address customer needs, allowing them to provide value in every interaction.

With MapAnything, Salesforce will be uniquely positioned to extend the power of Sales Cloud and Service Cloud post-closing to deliver market-leading location-based intelligence solutions that improve field sales and service employee productivity and deliver customer success.

The addition of MapAnything to Salesforce will help the world's leading brands accurately plan: how many people they need, where to put them, how to make them as productive as possible, how to track what’s being done in real time and what they can learn to improve going forward.

John Stewart, MapAnything CEO & Co-Founder noted that: "In 2009, Ben Brantly and I saw a tremendous opportunity in the Salesforce ecosystem. Founded as a Systems Integrator called Saber Solutions, we built some of the first ERP systems on the Force.com platform. Saber Solutions delivered transformative business impact to our clients and more importantly allowed us to align with a company whose values we shared.

Our business evolved in 2012 when we published our first applications on Salesforce AppExchange, one of which was MapAnything. The power of location in mobile devices was starting to change our personal lives, and we set out to change the way enterprises deliver value to field sales and service professionals while at work.

The market traction for MapAnything has been incredible. We now power over 1,900 customers ranging from small businesses to the largest global enterprises, who rave about our impact on The Salesforce AppExchange and whose reviews have led to our designation as a G2 Crowd Leader in Field Sales and Field Service.

Salesforce’s pending acquisition of MapAnything comes at a critical time for brands. Customer Experience is rapidly overtaking price as the leading reason companies win in the market. Leading companies like MillerCoors, Michelin, Unilever, Synchrony Financial and Mohawk Industries have all seen how location-enabled field sales and service professionals can focus on the right activities against the right customers, improving their productivity, and allowing them to provide value in every interaction.

The Location market is expanding rapidly, and the addition of MapAnything to Salesforce will help the world's leading brands accurately plan: how many people they need, where to put them, how to make them as productive as possible, how to track what’s being done in real time and what they can learn to improve going forward.

Our customers, partners, and employees are at the core of everything we do here at MapAnything. We want to personally say thanks to everyone who’s been part of our journey thus far. We would be nowhere without your support, feedback, and encouragement.

In our 9+ years in existence, we’ve been a Salesforce SI Partner, an ISV Premier Partner, and a Salesforce Ventures portfolio company. We are very excited to start the next chapter in our journey once the deal closes, this time as part of the company we so respect and admire."

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