Target Drives Toys"R"Us Shopping
October 8, 2019
toy assortment, digital capabilities and fulfillment services will
support the new online and in-store Toys"R"Us shopping experiences in
the United States.
Relaunching today, ToysRUs.com features content-rich videos and articles
on the latest trends and hottest toy brands, in-depth product reviews,
hot toy lists and brand experiences to help consumers find the perfect
toys and gifts to delight kids of all ages. Consumers browsing toys on
ToysRUs.com can click "Buy Now at Target.com" to be automatically linked
to the same product page on Target.com to complete their purchase.
Target.com will also power online sales in new Toys"R"Us experiential
retail stores that will launch later this fall in Houston, Texas and
Paramus, New Jersey. The stores are designed to showcase new products
out of the box, and create memorable experiences for kids and families
that allow for in-person product discovery. Guests interested in
purchasing items not available in store will interact with sales
associates who will assist them in completing sales transactions that
will be fulfilled through Target.com.
will be able to take advantage of all of the great benefits when
shopping Target.com, including free two-day shipping, same-day curbside
or store order pickup, same-day delivery with Shipt, Target Circle
loyalty benefits, easy in-store returns and 5% off when using a Target
REDcard. With Target's same-day pick-up and delivery options, Toys"R"Us
customers will be able to get their online purchases faster than ever –
an online order can be ready for pickup or delivery to most U.S.
households in as soon as one hour.
"Target's leadership in toys, digital and fulfillment are an unbeatable
platform for Toys"R"Us to reconnect with their fans while we introduce
them to the ease and convenience of shopping at Target," said Nikhil
Nayar, senior vice president of merchandising, Target. "By applying our
capabilities in a new way with Toys"R"Us, we can serve even more toy
shoppers, drive new growth, and build on our toy leadership."
"Our U.S. strategy is to bring back the Toys"R"Us brand in a modern way
through a strong experiential and content-rich omnichannel concept,"
said Richard Barry, CEO of Tru Kids. "The foundation of that strategy
requires the help of a retail industry leader and Target is the ideal
retailer to support a new Toys"R"Us shopping experience, which is
designed to provide families with endless ways to discover, play and
enjoy toys. Target will help us deliver on that experience with its toy
assortment, digital strength and ability to deliver orders to shoppers
in a matter of hours."