GEFCO, ArtiShock Partner for Supply
Chain AR App
October 28, 2019
has partnered with ArtiShock to develop an innovative new augmented
reality (AR) application.
Referred to as “GEFO Enterprise AR”, the new solution will be utilized
by GEFCO’s Freight Forwarding division to increase quality control and
boost productivity in the cold chain packing process where accuracy and
efficiency is of the upmost importance.
GEFCO Enterprise AR is utilized through the Microsoft HoloLens headset
and enables GEFCO warehouse employees to interact with spatial digital
information, such as user manuals and work protocols. The application is
custom-designed to enhance quality control and save vital time in the
packaging process, particularly for critical medicines.
The application was developed over a nine month period with long-term
partner ArtiShock, a full-service Augmented Reality company based in the
Netherlands and led on GEFCO’s side by Omar van Geest, Logistics
Development Director. The idea originated in GEFCO’s Innovation Factory,
the logistics provider’s internal incubator that identifies and
facilitates innovative ideas that can be turned into solutions to
support business growth.
GEFCO Enterprise AR has already seen a successful pilot at GEFCO’s
Schiphol warehouse, with some scenarios resulting in a productivity
increase of 50% and delivering a number of indirect benefits including a
reduction in training time for employees.
Following the pilot ‘Proof of Concept’ phase, GEFCO intends to roll the
solution out to its global network and business lines to further explore
additional uses for the technology to support efficiency and quality for
its customers across all industries and particularly for automotive
Karin van den Brekel, Global Lead Life Sciences & Healthcare, GEFCO,
said: “The packaging process is absolutely vital for GEFCO‘s Freight
Forwarding division, especially for the critical medicines that we
distribute all over the world on behalf of our customers by air. This
requires special packaging with instructions that must be followed
stringently to ensure product integrity is maintained.
“GEFCO Enterprise AR will be instrumental to increase productivity for
this process, minimise errors and enhance our training processes. We
look forward to exploring future use cases for the product and
continuing our strong relationship with Artishock.”
Cristian Vorstius Kruijff, CEO, ArtiShock: “Augmented Reality
revolutionizes how we relate to our environment and the way we shape our
professional lives. The importance of spatial computing can be compared
to the rise of the smartphone, it will gradually enter everyone’s lives
and become a commodity within 5 to 10 years. Until then, organizations
have the choice to unlock its potential and stay ahead of the game.
project with our partner GEFCO demonstrates how realistic it is to
expect and actually accomplish a positive ROI when investing in
Augmented Reality. The financial benefits can be direct and easy to
compute like an increase of productivity and improving quality.
Indirectly there are benefits such as increasing employee satisfaction
and the ability to quickly train skills with new recruits.”
GEFCO is showcasing GEFCO Enterprise ARacross a series of life sciences
and healthcare (LSH) events throughout October. The team will be present
at Fly Pharma in Copenhagen (22nd – 23rd October), featuring a
discussion on the innovative digital technologies that are enhancing
logistics within the pharma supply chain. Finally, GEFCO will present an
overview of its work with an NGO customer shipping LSH products to
remote parts of the world at IATA Air Pharma on 29th October in