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SAP Strengthens CX Suite

May 6, 2019

SAP has developed new features for its SAP C/4HANA suite of customer experience (CX) solutions to help businesses and organizations establish more personalized relationships.

The latest cloud developments enable trusted, customized customer interactions; effective training for sales and customer-relations teams; and improved communications between employees and partners.

“It is time to break down the silos that create a gap when companies believe they are providing a better experience than their customers perceive,” said Alex Atzberger, president, SAP Customer Experience. “We are continuing to add new features to SAP C/4HANA and together with the capabilities of Qualtrics can help companies close this gap and succeed in the Experience Economy.”

Already, an increasing number of customers – such as Verizon Communications Inc., Colgate-Palmolive Company, Coty Inc. and Levi Strauss & Co. – are selecting SAP C/4HANA solutions. Some of these customers will attend SAP Customer Experience LIVE, taking place May 7–8, 2019, in Orlando, Florida, to present their solutions.

SAP today announced the availability of SAP C/4HANA Foundation, which enables system administrators and developers to implement cloud solutions from SAP conveniently and quickly.

SAP C/4HANA Foundation is automatically deployed to all customers of SAP C/4HANA free of charge and includes:

A cockpit as single-entry point for administrators and developers to view implemented solutions and subscribed applications

A console to authenticate new users and manage user authorizations

Extensibility options running on SAP Cloud Platform Extension Factory and project “Kyma” that provide administrators and developers with the tools to meet the challenges of a fragmented IT infrastructure

SAP Debuts Plans for Enterprise-Grade Customer Data Platform

Building on the foundational services from the SAP Customer Data Cloud and SAP Marketing Cloud portfolios, SAP plans to evolve and complement these solutions to deliver an enterprise-grade customer data platform.

The customer data platform will initially:

Provide core capabilities that unify first-party customer data from online and offline sources in a centralized repository

Improve data quality and resolve identities into a single, enriched customer profile

Make data instantly available to connected SAP and non-SAP applications for real-time activation

Training Cloud for SAP Litmos Reinforces People Experience

A training cloud for the SAP Litmos solution is the latest addition to the SAP Customer Experience portfolio, offering targeted, continuous learning to equip people with the knowledge and skills they need to perform at their best. It includes a built-in library of award-winning course content designed to master sales and customer service. With 15 million users and growing, customers increasingly appreciate the value of learning to build an engaged, informed, dynamic workforce to heighten customer satisfaction, retention and advocacy.

Ruum by SAP for a Better Collaboration Experience
The integration of the Ruum by SAP solution, project management software as a service (SaaS), will improve collaboration and efficiency for users of SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud and SAP Sales Cloud portfolios. Ruum helps users of SAP C/4HANA overcome organizational silos, manage project-related work more effectively and reduce costs by spending less time on administrative tasks and eliminating the need for team members to jump between different programs or systems. Ruum is a portfolio company that grew out of SAP.iO Venture Studio, the internal incubation program managed by SAP.iO.

Account-Based Marketing Helps Marketers Deliver Better Brand Experiences
Today, SAP is introducing new capabilities to the SAP Marketing Cloud solution, providing marketers a greater degree of precision and targeting to improve pipeline performance. Armed with these capabilities, marketers can gauge brand engagement better, drill into account details and automatically create target groups based on individual consent and preferences.

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