Boomi Intros Retail 360 ‘Accelerator’
at NRF 2020
January 14, 2020
noted today ‘Retail 360’, a solution specifically designed for retailers
to easily connect their data and applications to create personalized
customer experiences. Boomi’s data and application integration platform
allows companies to harness their data to deliver unique and
differentiated customer journeys.
To meet demands for an intelligent store experience, retail leaders need
to create enriched, personalized experiences. With Boomi, retailers can
improve decisions throughout the retail value chain as they collect,
aggregate, and analyze multi-channel data – improving margins and
decreasing costs while creating better customer journeys.
Today’s connected consumer wants a highly personalized, seamless
experience across every channel. New customer expectations have created
a new retail world. For instance, 82 percent of consumers will research
a product online before they visit a store and 63 percent of
consumers compare prices, seek reviews or check availability while
shopping in store.
Sometimes facilitating the simplest of use cases - like returning online
purchases into a physical store - exposes deep rifts in technology that
can only be resolved with a unified platform approach.
“It’s widely acknowledged that online commerce became mainstream in the
last decade, however, the retail industry needs to morph and embrace
change once again if it’s to succeed in this new decade,” said Ed
Macosky, Senior Vice President of Product, UX and Solutions Boomi.
“Retail companies need to embrace the change, think of themselves of
providers of highly personalized customer experiences, and harness the
data to deliver unique and differentiated customer journeys. Boomi’s
Retail 360 will provide a low code, cloud integration platform to
accelerate their business outcomes.”
Key Benefits of Retail 360
Streamline omni-channel (ecommerce, POS, inventory, databases)
Unite marketing, orders, inventory, pricing, promotion and customer
Deliver applications faster
Accelerate B2B transactions
Streamline operations and reduce cost
Boomi’s Retail Customer Excellence
Boomi’s more than 300 retail customers already have proven results;
American apparel retailer started with a handful of integrations before
quickly expanding to 150 integrations across more than 20 systems. Boomi
supports 450,000 active SKUs, supporting the shipment of 5000 units per
day across more than 250 stores.
One of largest quick-serve
restaurant chains with more than 2200 stores in the US, has modernized
its customer experience using Boomi. Boomi has helped them to expand
their delivery services to GrubHub and UberEats, provided APIs for
digital delivery and POS ordering, and provided dynamic marketing based
Innovative product design
retailer, whose retail partner locations have grown from 4000 to 6500 in
the past three years, has improved accuracy and speed in critical order
and distribution processes using the Boomi platform. Thanks to the
company’s use of Boomi, integration development has accelerated two to
three times compared to custom coding.
Boomi recently surpassed 10,000
customers, many of them retail customers, such as Candy.com, Duckhorn
Vineyards, MOD Pizza, Umbra, The White Company.