TX AG Paxton Sues Google for Antitrust
December 17, 2020
The State of Texas is leading a multistate coalition in a lawsuit against Google for multiple violations of federal and state antitrust and consumer protection laws, including anticompetitive conduct, exclusionary practices and deceptive misrepresentations in connection with its role in the multi-trillion-dollar online display advertising industry. Google’s monopolization of online-display advertising includes an anticompetitive agreement with Facebook, making misrepresentations to users and customers, and suppressing competition.
The internet revolutionized the way
people consume content as well as
the type of ads that companies can
purchase to reach consumers,
including online-display ads. In
addition to representing both the
buyers and the sellers of
online-display advertising, Google
competes directly against the buyers
and sellers they separately
represent—all while operating the
largest exchange on which these ad
products are bought and sold.
Google’s exchange trades in billions
of ad impressions a day.
lawsuit alleges that Google
monopolized or attempted to
monopolize products and services
used by advertisers and publishers
in online-display advertising. The
complaint also alleges that Google
engaged in false, misleading and
deceptive acts while selling, buying
and auctioning online-display ads.
These anticompetitive and deceptive
practices demonstrably diminished
publishers’ ability to monetize
content, increased advertisers’
costs to advertise and directly