Applause Releases Integrated
Functional Testing Solution
May 7, 2020
launched its Integrated Functional Testing solution. The new solution
integrates manual and automated testing to help brands accelerate
development velocity and improve digital quality. Applause is the first
and only testing services company to offer this coordinated solution, as
well as a single dashboard to view all results.
A balance between manual and automated testing is an essential part of
any company’s testing strategy. However, test automation and manual
testing often function on separate paths, leading to redundancy and a
failure to maximize test coverage. Integrated Functional Testing solves
this problem by combining a real-world, crowdsourced approach for manual
testing with an automation framework that integrates seamlessly into
enterprises’ CI/CD pipelines for increased release velocity and digital
“Integrated Functional Testing is a first for the testing industry, in
that it is a holistic solution for both manual and automated testing.
Unlike automation tools that are built for a singular purpose,
Integrated Functional Testing gives brands insight and visibility into
the complete range of testing methods, workflows and results,” said
Doron Reuveni, Founder and CEO of Applause. “This holistic approach to
testing and quality saves time by eliminating the burdens of working
across multiple systems, and saves money by quickly and fully evaluating
the risk of each release – these are benefits typical automation tools
and automated testing approaches are often siloed within an
organization, leading to fragmented reporting and forcing teams to spend
additional time and effort to gain a holistic view of quality.
Applause’s Integrated Functional Testing allows clients to understand
the health of each product, feature or function at any point in time.
Leading brands like Priceline are already leveraging Applause for both
manual and automated testing.
“Because Priceline is a world leader in travel, our customers expect and
trust us to provide an exceptional experience, where they can easily
find and book great travel deals,” said Eric Goldberg, VP of Quality
Assurance at Priceline. “Since we are constantly making improvements to
that experience and our underlying systems, having an effective quality
assurance program is essential. The new Applause integrated functional
testing approach helps us accomplish this in an efficient and scalable