has developed an intelligent data platform called Project FARM
(Financial and Agricultural Recommendation Models), which is designed to
optimize the agricultural value chain and bolster global food supply.
The platform uses Artificial Intelligence (AI) to determine farming
patterns through big data, generating insights from the data to make
recommendations. It uses Machine Learning to make the platform
applicable at scale by connecting it with cell phones. This solution has
been built in collaboration with Agrics, a social enterprise operating
in East Africa, which provides local farmers with agricultural products
and services on credit.
Global demand for food is anticipated to increase by 60% by 2050.
Today, a great percentage of the world’s population is fed by
small-scale farmers, primarily from developing countries, using
traditional methods and rudimentary farming practices. The complex
value chain and the lack of resources and connectivity adds to the
agricultural inefficiency, so, there is a strong need for a wider
package of yield optimizing and risk decreasing services for these
small-scale farmers. Project FARM, created at Capgemini’s Applied
Innovation Exchange (AIE) Collaboration Zone (CoZone) in the
Netherlands, aims to address these issues.
The data and analysis of Project FARM is shown on a dashboard that
provides useful insights. For example, farmers can access tailor-made
advice to optimize crop production. Patterns from the available data
provide Agrics with information that can help to steer commercial
decision-making and provide insights into potential business risks.
Information can also be provided to partners in the value chain, mainly
providers of inputs (such as seeds and fertilizers) as well as producers
and buyers, thereby eliminating inefficiencies.
Julian van Velzen, Data Analyst at Capgemini who leads Project FARM,
said, “By connecting farming communities with data science, and big data
with traditional farming methods, the FARM platform is built to optimize
the value chain and bring parties together as an ecosystem around one
data-driven platform. The platform can pave the way for bringing
automated farming to small-scale farmers. With the increasing
availability of open data and decreasing prices of sensors and satellite
imagery, the future of farming is bright.”
Project FARM collects data from various public and private sources, sets
it up in a cloud environment for hosting, and runs analytical models in
the same cloud. Agrics offers data about crops grown, potential and
realized yield, field perimeters, credit and repayments. This
information is combined with data from Copernicus, a European Space
Agency program. To facilitate the satellite data, project FARM is
connected to project Sobloo, a Copernicus Data and Information Access
As a global leader in digital, Capgemini’s ambition is to help make the
digital revolution an opportunity for all, and to be the bridge between
technology and society. Capgemini’s aim is to expand its social impact,
acting as Architects of Positive Futures, with more and more projects
focusing on enabling Digital Inclusion.
de Man, Innovation Manager at Agrics East Africa said, “Project FARM
provides Agrics with an excellent opportunity to maximize value for its
clients – the smallholder farmers – and to other actors in the value
chain like processors and financial service providers. Through our
interactions with the farmers we are on top of a huge reservoir of data.
We can now turn this data into meaningful insights, which allows us to
provide time and location specific products and services to increase
yield and lower risk at farm and value chain level. Increased value
chain effectiveness will help to directly improve income and food
security of rural populations.”
Lanny Cohen, Chief Innovation Officer at Capgemini said, “Project FARM
is an excellent example of Capgemini’s commitment to drive positive
change through its ‘Architects of Positive Futures’ initiative, and of
leveraging AI technology with an aim to deliver real world solutions. We
are excited to collaborate with our ecosystem of partners to help
resolve one of the key human problems that exists today – the global
food shortage – by supporting small-scale farmers.”