Arm Treasure Data Intros New CDP Capabilities
April 24, 2020
Treasure Data introduced new product capabilities for its Customer Data
Platform (CDP) that better empower global companies, such as Linden Lab®
and Anheuser-Busch InBev (AB InBev), to navigate the increasing
complexity of customer acquisition. Included are a Customer Journey
Orchestration early access program to help companies deliver relevant
and engaging brand experiences, 20 new connectors for streamlined
integration and expanded worldwide Professional Services including new
security and administration features.
Linden Lab, the creator of the
largest user-generated virtual world, Second Life, leverages Arm
Treasure Data CDP to consolidate its data and understand its player
preferences. This has enabled Linden Lab to better connect and
personalize its engagements with customers and improve marketing ROI by
300 percent. Through the Arm Treasure Data CDP and new Customer Journey
Orchestration features, Linden Lab will be able to make purchasing
journeys more actionable across the hundreds of touchpoints for
thousands of players.
benefits of personalization are now more accessible across customers’
global operations with significant investments in new security and
administration features. These allow Arm Treasure Data customers such as
AB InBev to easily administer the platform for quicker adoption.
In addition to the Customer Journey Orchestration capabilities and administration features, the Arm Treasure Data CDP has 20 new connectors. Through these connectors, customers can now easily activate marketing campaigns across more channels and reach new audiences.