Cambridge Analytica Boss Alexander Nix Banned From
Running Limited Companies
September 24, 2020
Alexander James Ashburner Nix (45), from Holland
Park, West London, has signed a disqualification
undertaking, accepted by the Secretary of State on
14 September 2020.
Within the undertaking, Alexander Nix did not
dispute that he caused or permitted SCL Elections
Ltd or associated companies to market themselves as
offering potentially unethical services to
prospective clients; demonstrating a lack of
Effective from 5 October 2020, Alexander Nix is
disqualified for seven years from acting as a
director or directly or indirectly becoming
involved, without the permission of the court, in
the promotion, formation or management of a company.
Alexander Nix was a director of SCL Elections Ltd, a
company that provided data analytics, marketing and
communication services to political and commercial
customers. He was also a director of five other
connected UK companies: SCL Group Ltd, SCL Social
Ltd, SCL Analytics Ltd, SCL Commercial Ltd, and
Cambridge Analytica (UK) Ltd.
From 2016, SCL Elections Ltd was included in a
rebranding of associated companies which then
operated under the trading names Cambridge Analytica,
CA Political (Global) and CA Commercial.
SCL Elections and the five connected companies,
however, ceased trading following allegations in the
UK and United States media which created substantial
Some of the accusations against the companies
related to allegedly offering potential clients
All six companies entered into administration in May
2018 before entering into compulsory liquidation in
April 2019. The companies’ insolvencies brought them
to the attention of the Insolvency Service, who
conducted investigations into the conduct of the
Investigators’ enquiries confirmed that Alexander
Nix had caused or permitted SCL Elections or
associated companies to act with a lack of
unethical services offered by the companies included
bribery or honey trap stings, voter disengagement
campaigns, obtaining information to discredit
political opponents and spreading information
anonymously in political campaigns.
Mark Bruce, Chief Investigator for the Insolvency
Service, said: Following an extensive investigation,
our conclusions were clear that SCL Elections had
repeatedly offered shady political services to
potential clients over a number of years.
Company directors should act with commercial probity
and this means acting honestly and correctly.
Alexander Nix’s actions did not meet the appropriate
standard for a company director and his
disqualification from managing limited com