Italian-US Automaker Fiat Chrysler to Merge with France’s PSA Peugeot
January 04, 2021
In separate meetings Monday, shareholders of Fiat Chrysler Automobiles (FCA)
and Groupe PSA voted Monday to merge the U.S.-Italian and French
carmakers to create the world’s fourth-largest auto company by volume.
Both companies’ shareholders overwhelmingly approved the merger, which
analysts say was designed to ensure the survival of both firms.
Addressing separate meetings, Groupe PSA chief executive officer Carlos
Tavares and FCA chairman John Elkann spoke of the “historic” importance
of the vote, which combines legacy car companies, each significant to
the industrial histories of the United States, France and Italy.
The
new company, to be called Stellantis, will produce 14 brands, from FCA's
Fiat, Maserati and U.S.-focused Jeep, Dodge and Ram, to PSA's Peugeot,
Citroen, Opel and DS. PSA has traditionally focused more on the European
market.
Tavares, who will run the new company, told reporters that
"affordability, sustainability and safety,” will be the top three
priorities, with an emphasis on clean energy technology.
In terms of sales and number of cars produced, the company will rank
behind Volkswagen, Toyota and Renault-Nissan.
The merger has been in the works for about a year, in hopes of creating
a company better positioned to compete with the world’s other leading
automakers. Analysts say it remains to be seen if the new firm can
preserve jobs and its traditional brands in a global market still
suffering from the coronavirus pandemic. |