News Corp, Google Ink Global Partnership On
February 19, 2021
News Corp has agreed to an historic multi-year partnership with Google to
provide trusted journalism from its news sites around the world in return for
significant payments by Google.
Among the News Corp publications joining Google News Showcase will be The Wall
Street Journal, Barron’s, MarketWatch, and the New York Post; in the UK: The
Times and The Sunday Times, and The Sun; and in Australia a range of news
platforms, including The Australian, news.com.au, Sky News, and multiple
metropolitan and local titles.
The landmark three-year agreement also includes the development of a
subscription platform, the sharing of ad revenue via Google’s ad technology
services, the cultivation of audio journalism and meaningful investments in
innovative video journalism by YouTube.
Thomson, Chief Executive of News Corp, said that the deal would have “a positive
impact on journalism around the globe as we have firmly established that there
should be a premium for premium journalism.
“I would like to thank Sundar Pichai and his team at Google who have shown a
thoughtful commitment to journalism that will resonate in every country. This
has been a passionate cause for our company for well over a decade and I am
gratified that the terms of trade are changing, not just for News Corp, but for
“The deal simply would not have been possible without the fervent, unstinting
support of Rupert and Lachlan Murdoch, and the News Corp Board. For many years,
we were accused of tilting at tech windmills, but what was a solitary campaign,
a quixotic quest, has become a movement, and both journalism and society will be
“Particular thanks are certainly due to the Australian Competition and Consumer
Commission’s Rod Sims and his able team, along with the Australian Prime
Minister, Scott Morrison, and Treasurer Josh Frydenberg, who have stood firm for
their country and for journalism.”