Gatorade Launches Gx Sweat Patch and App
The Gx Sweat Patch is a first-to-market wearable, and the Gx App that, for the first time, gives athlete’s everywhere access to Gatorade Sports Science Institute’s 35-years of research and insights. The expansion of the sports-fuel company’s Gx system, which also includes the previously launched Gx bottle and pods, is a manifestation of the company’s commitment to science-backed innovation and personalized nutrition strategies, and is also the first time Gatorade will provide athletes with intelligence, not just products. Both the Gx Sweat Patch and the Gx App will bring some of the advanced science and services Gatorade provides for professional and collegiate athletes to all athletes who are looking to better understand their body in pursuit of performance goals.
The Gx Sweat Patch is a one-time use, first-to-market wearable that uses lab-based sweat testing protocol to determine athletes’ unique sweat profile to help inform personalized hydration strategies. Hydration and sweat are key to athletic performance, and the sports fuel company is providing the knowledge needed to better understand personal needs to stay appropriately hydrated before, during and after exercise. To use, the patch should be placed on the left inner arm during a single workout, and the patch will fill up as the athlete exercises. Once the workout is complete, the sweat patch can be scanned in the Gx App to reveal the athlete’s unique sweat profile.
Gx App combines aggregated data from health and fitness apps with
35-years of research by the Gatorade Sports Science Institute to
create actionable recommendations that help athletes meet their
training goals and perform their best. The app seamlessly integrates
with Garmin Connect, Strava and Apple Health to share exercise data,
and provides insights on training load, recovery and nutrition using
a curated number scale, the Gx Score, to outline how well the user
is tracking towards their individual activity goals each week based
on established benchmarks. When used in combination with the Gx
Sweat Patch, the Gx App can provide specific recommendations on
hydration to ensure proper fueling before, during and after