HERE Touts New Location Powered Possibilities
January 10, 2020
This week at CES 2020, HERE Technologies is announcing a broad range of
new products, partnerships and platform enhancements that extend the
possibilities of location data and technology for developers, partners
and customers around the world.
"We go into the new decade with a huge amount of excitement,
opportunities and momentum," said HERE Technologies CEO Edzard Overbeek.
“At CES, we're demonstrating the power of our platform to customers,
partners and developers across industries. From addressing congestion to
improving driver safety and supply chain efficiency, location data and
technology from HERE are at the heart of solutions in the digital era.”
New products for automotive, transportation & logistics, tech, media &
This week, HERE is announcing several new products and services,
including HERE Navigation On-Demand, a SaaS-based solution that
reinvents vehicle-centric navigation for the 2020s. Now ready for full
OEM program deployment, HERE Navigation on-Demand is navigation as a
service – providing an experience that is dynamic, fresh, and always
upgradable with new features and services, while retaining all the
benefits of being deeply embedded in the car.
Additionally, HERE is launching HERE Lanes, further expanding the
toolkit for automotive, mobility and logistics companies seeking to make
driving safer; HERE Last Mile, which helps on-demand service providers
bring order to the chaos of urban routing; and HERE HD GNSS, a new
cloud-based positioning solution that enables mass market devices to
achieve sub-meter accuracy across the globe. Meanwhile, two new APIs –
HERE Public Transit and HERE Intermodal – are now available for
organizations incorporating commuter-friendly routing for multiple modes
of transportation into their applications.
HERE is also announcing several new collaborations, including:
A new partnership with a major U.S. telecom provider to co-innovate
and build new connected services on their 5G network aimed at increasing
pedestrian safety, indoor navigation assistance and location
identification for ridesharing pick-up/drop-off and delivery services.
A partnership with a major
conglomerate, which will see HERE deploy location technology to address
customer needs in transportation and logistics and other industries.
Expanded HERE Marketplace for
unmatched access to location data
Launched a year ago, HERE Marketplace has grown to become a major hub
for enterprises seeking to buy, sell, exchange and share
location-centric data in a consistent, secure, and privacy-compliant
fashion. This week, HERE announces the next evolution of the
Marketplace, further expanding the possibilities for enterprises
globally. These include the integration of a neutral server environment
and the ability for Marketplace participants to more securely exchange
data with consent management.
“The HERE Marketplace is breaking down the barriers that have inhibited
the sharing of location-centric data,” said Sanjiv Ghate, VP and Head of
Data Monetization and Marketplace at HERE Technologies. “It’s now easier
than ever for businesses to hook into location data previously difficult
to access both in and outside of their own industry. This is fueling
cross-industry collaboration and opening up new avenues to tackle
complex problems like traffic congestion and road safety.”
Neutral server for more security and privacy controls
HERE this week announces that it is extending HERE Marketplace with
neutral server capabilities. These enable automotive manufacturers to
make car sensor data available to third party service providers in a
manner that is safe, secure, non-discriminatory and in adherence with
privacy regulations. A leading global automotive company already plans
to take advantage and make a range of car sensor data available to third
parties via the HERE Marketplace neutral server functionality.
As part of the neutral server, HERE has developed a dedicated consent
management service. This takes into account requirements for personal
data by the EU’s General Data Protection Regulation (GDPR). Based on
blockchain technology, the service enables service providers to deliver
a consent request for data to car owners and drivers who then can
individually grant and revoke access at any time.
“Enterprises cannot afford to falter on data security and privacy,” said
Jonathan Abon, VP Product Management, Platform at HERE Technologies. “At
HERE, security and privacy are core tenets of our approach and we have
designed our platform to meet customers’ robust requirements.”
New ways for enterprises to source location data
The HERE Marketplace is already home to dozens of partners using private
data ecosystems for exchanging and pooling data on everything from live
traffic, road conditions and car sensor signals to public transit and 3D
city models. Now, data consumers can also browse public listings of
location data offering standard pricing and terms, enabling them to
subscribe to the data with just a few clicks, with no offline
negotiation required. The subscription charges are added to the
customer’s regular monthly invoice for platform usage. Data consumers
can freely browse the public listings for the data they need, or have
HERE facilitate data matchmaking, pools and co-ops on their behalf.
Among the public listings of data are numerous location data sets from
HERE as well as live safety-related data from BMW and MINI cars, that
reveals slippery roads, poor visibility and other road hazards across
What’s on show
At its CES booth, HERE
is demonstrating how customers can leverage the company’s latest
location data and technology to address multiple use cases.
Visibility: Know where shipments are and proactively address
delays and exceptions.
Delivery: Optimize complex route planning for maximum
efficiency, with accurate door-to-door directions for drivers.
Mobility: Create disruptive mobility services that benefit
drivers, riders, and cities.
Traffic: Improve urban traffic flow and transportation network
Navigation: Improve the driver experience with on-demand
Safer Driving: Take
the next step towards autonomous driving with advanced safety
Experiences: Enhance the driver experience by making vehicles
Customers: Stay top of mind from awareness to purchase by
connecting with customers, wherever they may be.