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Pear Therapeutics, Serve You Rx Team for Digital Therapeutics

September 7, 2020

Pear Therapeutics and Serve You Rx noted that reSET and reSET-O, the first two prescription digital therapeutics (PDTs) to receive authorization to treat disease from the U.S. Food and Drug Administration (FDA), have been added to Serve You Rx’s standard formularies and are being administered as standard pharmacy benefits for its members.

"We're excited to team with Pear to provide our clients and their members with access to FDA-authorized prescription digital therapeutics complemented by our comprehensive clinical program for people battling the complex disease of addiction, especially at a time when face-to-face treatment is difficult,” said Sharon Murillo, President and CEO of Serve You Rx. “Our coverage of reSET and reSET-O aligns with our goals of fighting this epidemic holistically, ending the stigma associated with addiction and leading the supply chain in new ways to augment and optimally support treatment and recovery."

As part of Serve You Rx’s commitment to help combat the public health crisis associated with addiction and prescription opiates, Serve You Rx will provide prescription benefit coverage of reSET and reSET-O to their members as adjunct therapy to substance use disorder and opioid use disorder treatment, respectively. It will also expand its core clinical offerings within its Opioid Risk Management Program to help improve addiction treatment outcomes.

“Pharmacy benefit managers (PBMs) have a responsibility to do their part in fighting against the substance use disorder crisis,” added Mike Pace, Vice President of Market Access at Pear Therapeutics. “PBMs can provide plan sponsors and their members with access to safe and effective products like prescription digital therapeutics via their standard national formularies, while taking a programmatic approach to addiction treatment augmentation through programs like the ones Serve You Rx is implementing.”

“We are pleased to expand access to prescription digital therapeutics for participating clients and members of Serve You Rx, and we applaud Serve You Rx for including reSET and reSET-O on formulary,” said Corey McCann, M.D., Ph.D., President and CEO of Pear Therapeutics. “Our goal is to ensure that all people living with substance and opioid use disorders have every opportunity for favorable outcomes for recovery.”

PDTs are a new therapeutic class that uses software to treat disease. Like traditional medicines, PDTs are developed in a GMP-compliant environment, tested in randomized controlled trials demonstrating safety and effectiveness, authorized by FDA, and used under the supervision of a prescribing clinician1,2. Unlike other digital health solutions, PDTs receive market authorization from FDA and have a product label that addresses safety and effectiveness.

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