October 13, 2020
Motors opened its Beverly Hills
Studio & service center,
representing the company’s second
retail location and one of 20 Lucid
Studios that will open throughout
North America by the end of 2021.
Having recently unveiled the Lucid Air Dream Edition, production of which will start in Spring of 2021, that car takes center stage at the Beverly Hills Studio, with customers able to review options for the full Lucid Air lineup of luxury, high-performance EVs. This includes the Lucid Air Grand Touring, which starts at $131,500 (after $7,500 USA Federal Tax Credit) and the Lucid Air Touring, which starts at $87,500 (after $7,500 USA Federal Tax Credit). Customers will also be able to speak with Lucid representatives about the Lucid Air, a very well-equipped model available below $80,000, with reservations now being accepted. With the full Lucid Air lineup featuring available power levels up to 1080 hp, a quarter mile time as low as 9.9 seconds, as well as versions offering up to 517 miles of estimated EPA range on a single charge, Lucid Air is setting new standards for electric vehicle performance and efficiency.
With Lucid’s unique
direct-to-consumer model, the
Beverly Hills Studio offers a
digitally-oriented luxury experience
tailored to each customer’s purchase
and ownership preferences, whether
visiting in-person, making inquiries
entirely online, or combining the
two. By supporting every phase of
the customer journey, from discovery
to delivery and the moments in
between, the Beverly Hills Studio
enables customers to experience the
brand and its products in a location
that underscores its unique design
In experiencing the Lucid Air and touring a Lucid Studio, visitors will clearly see how the company draws inspiration from the beauty, innovation, and diversity of its home state of California. Interiors for both showcase the colors and material themes that represent specific locations within the Golden State.
“California has always been a leader in making bold decisions, and recent announcements around the phasing out of gas-powered cars has reinforced just how much the state embraces innovation, including EVs as a sustainable mobility alternative,” said Peter Rawlinson, CEO and CTO, Lucid Motors. “With this Southern California location as the first of many to come, now more people have the opportunity to engage in an entirely new EV car-buying journey that is as groundbreaking as the performance, efficiency, and design benchmarks set by the Lucid Air itself.”
Reflecting the needs of the evolving luxury buyer, the Beverly Hills Studio augments the physical experience of viewing a Lucid Air and options for colors, materials, and finishes with an elevated digital experience that complements the purchase process and extends into ownership. As part of the innovation, Lucid’s Virtual Reality Experience combines the physical and virtual worlds with a vehicle interior model that enables customers to explore the Lucid Air inside and out. This is done via a 4K VR configurator that allows them to seamlessly finalize everything from interior finishes and materials to exterior color.
Digitally mirroring the luxury one-to-one Studio experience online, Lucid offers those customers who prefer to shop from the comfort of home the “Lucid Studio Live,” a cloud-based configuration solution powered by ZeroLight’s Concierge product. With Lucid Studio Live, customers can interact with a car while a sales representative virtually guides them through key features and configuration options.
Future Studios & Service Centers
A part of Lucid’s overarching retail strategy, the Beverly Hills Studio is just one of 20 Studios set to open throughout North America by the end of 2021. These locations include Miami, West Palm Beach, New York City, Boston, and the D.C. Metro area, with several additional locations planned in Northern and Southern California.
The Beverly Hills location also represents Lucid’s first service center in Southern California, which will provide a physical location for service to area owners along with a mobile service option that will be able to complete simple maintenance requests from the convenience of the home or office.