Pinpoint Releases Onpoint Targeting Platform
June 18, 2020
Predictive launched its new Onpoint Targeting Platform and the public
availability of its Personality Explorer industry benchmarking insights.
Both services have been in private beta with customers of Pinpoint's
Thinkalike Targeting program for the last several months.
Pinpoint's Onpoint Targeting Platform builds upon Shopper Personality,
the company's initial Shopify app that has been installed by over 600
clients since launch in Q4 2019. Onpoint provides detailed psychometric
analysis of any and all segments of a given client's customer base,
highlighting the personality traits that set each group apart from
average U.S. adults. Onpoint then uniquely powers personality-defined
targeting for performance marketing campaigns on Facebook and other
customer acquisition channels.
Personality Explorer industry benchmarks provide a summary view of the
personality traits of frequent shoppers across 8 eCommerce verticals
(with additional segments to be released in the coming months). This
interactive tool allows visitors to toggle between verticals and
discover the in-depth psychological composition of industry segments
ranging from Film Buffs to Home Redecorators. Also included are
Marketing Takeaways, a summary of creative recommendations (word and
color suggestions) for ad copy targeting audiences with these
Both Onpoint and Personality Explorer are components of Thinkalike
Targeting, the beta program launched by Pinpoint in Q1 2020. Thinkalike
Targeting is now generally available following a string of successful
trials with direct clients and agency partners alike.
"Pinpoint's personality-driven segmentation powered an impressive
reduction in customer acquisition costs associated with our ongoing
investments in Facebook marketing" said Jeremy Ullrich, Director of Luxe
Fitness. "The Pinpoint team has been fantastic to work with, and we're
beginning to leverage their insights across all of our marketing
channels, including email nurturing campaigns".
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