Warner Bros. to Stream All 2021 Movies
December 43, 2020
In
a sign of just how much coronavirus lockdowns
have affected the movie industry, Warner Bros.
announced Thursday that it would make its entire
roster of 2021 movies available for streaming on
HBO Max in the U.S. the same day they are
released in theaters.
After a month on HBO Max, the movies will be
shown only in theaters.
Some of the upcoming titles include The Matrix
4, Godzilla vs. Kong and In the Heights.
The move may have been sparked by the
disappointing performance of the action-thriller
Tenet, which was released in theaters in
September.
Many of the nation’s movie theaters reopened in
late summer, but not in the key markets of New
York and Los Angeles. The Associated Press
reported that since their reopening, 60% of
theaters have closed again.
“No
one wants films back on the big screen more than
we do," Ann Sarnoff, chief executive of
WarnerMedia Studios, said in a statement. "We
know new content is the lifeblood of theatrical
exhibition, but we have to balance this with the
reality that most theaters in the U.S. will
likely operate at reduced capacity throughout
2021."
Warner Bros., the second-biggest studio in terms
of market share, called the move a “unique
one-year plan.”