GEODIS e-Logistics Debuts
response to the rapid increase in e-Commerce activity, GEODIS is
offering brands a new level of end-to-end logistics support. Its goal?
To help them offer their customers the same buying experience online as
they do in-store. For this, GEODIS relies on its network of e-Commerce
warehouses and transportation service at locations worldwide, and on its
new digital platform for the processing of orders in real time.
"The current crisis has benefited e-Commerce, a fundamental sales
channel that is experiencing profound accelerated growth, from France to
China via the United States. Responding to this new consumer demand
requires brands to be able to orchestrate both orders and inventories,
while overcoming major logistical obstacles. This is why GEODIS
e-Logistics has been developed. This new offering, based on the power of
digital technology, is aimed at strengthening brand autonomy", explains
Marie-Christine Lombard, Chief Executive Officer of GEODIS.
Behind the scenes, once the consumer has validated their shopping cart
in an online store, marketplace, or social media network, a race against
time begins to deliver the order in accordance with the consumer’s
choices. “Locating the available product closest to the consumer,
wherever that may be, while optimizing the ‘time-cost’ factor, seems
like common sense, but today it’s a challenge. Most brands are still
struggling to achieve profitable growth via the e-Commerce channel and
to provide a personalized customer experience,” explains Ashwani Nath,
Vice President & Global Head of e-channel solutions of GEODIS.
wants to enable brands to restore their decision-making power to meet
consumer expectations while controlling their logistical costs. “Our
solution is scalable and allows us to quickly, and easily connect
brands’ e-Commerce protocols to our warehouse (e-Fulfillment) and
transportation networks,” Ashwani Nath clarifies.
The platform provides a real-time overview of all available inventory,
in-store, in warehouse or in transit, worldwide. It also provides for
the management of orders no matter the sales channel, and determines the
most appropriate supply source, delivery method and returns options.
With this new offering, GEODIS is positioning itself as a preferred
logistics partner for brands looking to grow their direct online sales
to consumers and retain effective control over their resulting orders.
It reaffirms its own mission to be a partner in its customers’ growth.