Ware2Go, Google Team for E-Commerce Shipping
August 31, 2020
a UPS company that helps merchants simplify fast delivery to customers, started
a new e-commerce partnership and integration with Google Shopping. The
integration will dynamically display free, fast delivery promises within
merchants’ Google ads, based on real-time inventory availability across
Ware2Go’s fulfillment network. These annotations will help merchants optimize ad
efficiency using Google Shopping, driving revenue by advertising free, fast
shipping offers much earlier in the buyer’s journey, including at the point of
initial product research via Google Search.
"Ware2Go is committed to building relationships with partners that enable
merchants to exceed customer expectations across commerce,” commented Ware2Go
CEO Steve Denton. “By pairing the new Google Free and Fast offering with our
flexible and scalable fulfillment solution, merchants can grow their market
demand faster by positioning their delivery speed as a revenue driver.”
In fact, a recent Ware2Go survey indicated that 52% of merchants found a fast
shipping promise to be the most effective tactic to increase cart conversion,
with nearly 65% of merchants reporting an increase of up to 25% in conversion
rates when 1-2 day delivery was offered.
own research into behavioral shopping patterns shows clear consumer preference
for products with a free and fast delivery promise, demonstrating that Ware2Go’s
extended 1-2 day delivery footprint not only increases customer satisfaction but
also drives conversions and ultimately top line revenue for its merchants. When
Ware2Go’s merchant partner O2 Natural Recovery, a sports recovery and energy
drink brand, began including their fast shipping promise in their advertising
messaging, they saw a clear uptick in overall sales.
“Partnering with Ware2Go was a game-changer for our marketing strategy. Once we
were able to deliver within 1-2 days, our customers were floored. By promoting
faster shipping guarantees at the top of the sales funnel we expect conversion
rates to increase,” said Dave Colina, Founder and CEO at O2.
According to initial data from Google Shopping, merchants displaying the free
and fast annotation saw a 7% increase in conversions, a 10% increase in
conversions per dollar, and a 9% overall conversion rate. In addition, Ware2Go’s
data-driven insights around fulfillment-node, demand forecasting, and inventory
optimization will allow merchants to leverage a fully optimized supply chain in
support of their Google fast and free advertising efforts.