Robinson Labs Launches Procure IQ
September 23, 2020
logistics company C.H. Robinson is reinventing the way
transportation is purchased with its launch of Procure IQ, a new
tool that leverages data from the world’s largest shipper and
carrier community to disrupt the decades-old tradition and
one-size-fits-all annual bidding approach to buying freight
transportation. Developed inside Robinson Labs, the company’s
innovation incubator, Procure IQ provides a personalized, data
visualization of an individual customer’s shipping lanes, or
routes, integrated with C.H. Robinson’s vast freight marketplace
data, unlocking the optimal way to purchase transportation. By
bringing together premier technology, that is built by and for
supply chain experts, C.H. Robinson applies data science to the
most comprehensive data sets in the industry to deliver shippers
smarter solutions that cut costs and drive greater reliability.
Designed for large shippers of U.S. truckload freight, this free
tool disrupts the traditional transportation-buying process by
providing an opportunity to analyze each specific freight lane
through a comparative pricing, volume and service analysis
rather than solely purchasing transportation lanes in bulk
during an annual bidding process. It allows a shipper to
discover the most efficient way to buy with the ability to
analyze each individual lane. For example, it is often more
cost-effective and reliable to purchase less frequently traveled
lanes with real-time pricing engines, while other more
frequently traveled lanes are best purchased through a proactive
contract in order to optimize savings and service.
“People are looking for technology that gives them an improved
way to purchase all kinds of things from airline tickets to car
insurance,” said C.H. Robinson CEO and President Bob Biesterfeld.
“Why should buying freight transportation be any different?”
Procure IQ works by inputting customer shipping needs and data,
such as lane origin and destination and volume estimates, and
then integrating that with C.H. Robinson’s unmatched dataset
filled with billions of transactions from a community of 200,000
unique carriers and shippers and 18 million annual shipments.
Using this information advantage along with predictive analytics
and artificial intelligence, Procure IQ provides shippers a
custom visual analysis with tailored recommendations for optimal
procurement and capacity strategies for each shipment.
Already, Procure IQ has helped large shippers uncover that up to
60% of their routes would capture an increase in savings and/or
service reliability by purchasing that transportation through
this consultative approach.
Matt Montour, Senior Director of Logistics at IPC, the
purchasing cooperative for Subway® Franchisees, said, “As we
navigate a historically volatile market, we are rethinking how
we do business. Procure IQ’s advanced analytics can help us
navigate uncertainty and has been invaluable in helping us
develop a new, more efficient and cost-effective
transportation-buying process, for everything from fresh food to
launch follows a June customer research study with over 1,000 of
C.H. Robinson’s largest customers, which revealed that more than
50% are looking for tools like this to help them in the areas of
predictive analytics, reporting and dashboard development.
Currently, with a traditional, one-size-fits all, annual request
for proposal (RFP), global and large-scale shippers are missing
out on the opportunity to capture increased savings and service
reliability that Procure IQ now makes possible.
“We are disrupting a decades-old way the entire industry buys
transportation in order to drive better outcomes for shippers,”
said Biesterfeld. “At C.H. Robinson, we are laser focused on
solving customers’ toughest supply chain challenges, which is
why we are accelerating the release of our technology. As
customer expectations and market volatility reach new heights,
we will continue to deliver against our $1 billion tech
investment to bring smarter solutions that help our shippers
increase efficiency, reliability and gain a competitive edge.”
The launch of Procure IQ is the latest in a series of
technology-focused initiatives by C.H. Robinson—including an
alliance with Microsoft, an unprecedented integration of 19 TMS
and ERP platforms and the launch of new Freightquote by C.H.
Robinson technology enhancements for small businesses.