Diageo Details Ten-Year Sustainability Action Plan
November 30, 2020
maker of Johnnie Walker, Smirnoff and Guinness detailed a range of 25 bold and
ambitious goals in its 'Society 2030: Spirit of Progress' plan, designed to make
a positive impact on the world by 2030, in the 'Decade of Action' to achieve the
United Nations Sustainable Development Goals.
Will change the attitudes of five million drivers towards drink driving; and
Will educate over 10 million people on the dangers of drinking underage through 'SMASHED', Diageo's award-winning alcohol education awareness programme, now operating in every continent.
Championing inclusion and diversity
Diageo will also provide skills and training to over 1.7m people to help create an inclusive and thriving hospitality sector.
Ivan Menezes continued: "By setting both gender and ethnicity goals for the
business to achieve by 2030, I believe we can truly break down barriers and help
shape a more diverse and successful long-term business and society."
As the first step in its net zero ambition, Diageo's prestigious Scottish distilleries of Oban and Royal Lochnagar will both become carbon neutral by the end of 2020 and Diageo will aim to achieve net zero in India by 2025; and
By 2030 Diageo will ensure that every drink it produces will take 30% less water to make than it does today and will achieve a net positive water impact in our key water stressed basins and communities; and
It will also deliver over 150 community water projects across the world, including providing access to clean water, sanitation and hygiene; and
Diageo will support over 150,000 smallholder farmers with farming techniques to regenerate the land and build biodiversity; and
By 2030 ensure that the business is using 100% recycled content in plastic packaging and that 100% of Diageo's packaging will be widely recyclable.
also sees the launch of Diageo's Sustainable Solutions, a global platform that
will provide non-equity funding to start-up and technology companies in order to
help Diageo continue to embed sustainability in its supply chain and brands.
Designed to support small companies and entrepreneurs develop and commercialise
their innovations, Diageo will share global resources and experience to unlock
future potential for both partners.