Anheuser-Busch Readies $1B Facilities Investment
February 15, 2021
plans to invest more than $1 billion over the next two years in its
facilities to drive economic prosperity in communities across the
U.S., further fortify its operations, and strengthen its connections
with consumers. The commitment comes at a time when the country
begins looking forward to recovering from the job losses and
economic downturn resulting from the COVID-19 pandemic.
"Anheuser-Busch and our brands have always been there for the times
that matter, and it matters now. This past year has required that we
all adapt in unexpected and challenging ways, but our connection and
commitment to supporting our people, communities and partners
remains unchanged," said Michel Doukeris, CEO of Anheuser-Busch.
"Right now, our big dream is the recovery of our country. It's the
reopening of our neighborhood restaurants and bars, it's cheering on
our favorite teams and gathering together in person. We are here to
find a better way to lead a safe and strong recovery, and we're
starting by investing across our U.S. supply chain to protect the
industry and the millions of people who rely on it for their
livelihoods. These investments are immediate and happening now."
This capital expenditure program across 26 states will expand
Anheuser-Busch's U.S. operations, support ongoing industry job
creation and retention, stimulate economies in communities across
the country, and enable sustainable innovations. Nearly $100 million
of this planned investment will go towards sustainability projects
including solar panel installments, water treatment and other
similar initiatives over the next two years.
"I want to thank Anheuser-Busch for investing in New Jersey during
this challenging time in our nation's history," said Governor Phil
Murphy. "We appreciate all that Anheuser-Busch has done to help
those in need during the pandemic, from donating hand sanitizer to
making significant capital investments in our beer industry.
Anheuser-Busch first opened their Newark plant 70 years ago and we
in New Jersey recognize that this is a company clearly committed to
helping us to safely recover from this unprecedented public health
and economic crisis."
Anheuser-Busch owns and operates more than 120 facilities across 27
states and employs more than 19,000 hardworking people. The beer
industry in the U.S. creates more than 2.1 million jobs and
generates more than $328 billion in economic activity each year. The
pandemic put a strain on every business and every industry, and the
manufacturing sector is no different.
"Anheuser-Busch's bold, historic investment in manufacturing and
American jobs will drive economic growth and create promising new
opportunities. It is yet another example of manufacturers keeping
our promises in recent years to invest in our people and our
communities," said Jay Timmons, CEO, National Association of
Manufacturers. "This investment will help American families, put
people back to work, strengthen communities and support our economic
recovery—while also advancing critical sustainability goals.
Anheuser-Busch, in the tradition of the greatest manufacturers in
America, is dedicated to building our country's future, and the NAM
is grateful for their continued partnership and extraordinary
"We are committed to protecting peoples' livelihoods across our
entire supply chain – from farmers and bartenders to truck drivers
and team members in our own facilities," said Dave Taylor, U.S.
Chief Supply Officer at Anheuser-Busch. "As the only brewer and
alcohol manufacturer that can make an impact of this magnitude, we
take this responsibility seriously. We know that when our
communities get stronger, our country gets stronger, and that's a
step towards recovery. By investing in these communities and their
capabilities, we're ensuring that together, with all of our
partners, we can brew and deliver great beer for many years to
To reinforce the company's focus on its role in the recovery, today
Anheuser-Busch unveiled its first-ever corporate Super Bowl
commercial, called "Let's Grab A Beer." For many people, dreaming
big means looking forward to better times and being with friends and
family again. The film reminds people of life's meaningful moments –
big and small – when being together matters most, and the role A-B's
products can play as a connector and a catalyst. The ad will
reintroduce Anheuser-Busch as a company whose heritage as a brewer
is the foundation for serving up a better way to make a meaningful
impact far beyond the products it sells.
"The insight comes straight out of real life as so many people are
just longing to be together with their friends and family again,"
said Marcel Marcondes, CMO, Anheuser-Busch. "So, while the spot
shows many of the brands in our portfolio in different situations,
the beer is not the hero of the ad. The people are. Now more than
ever, it's become clear just how much people miss getting together.
As the leader in the beer category, we felt the responsibility to
tell that story."
ANHEUSER-BUSCH'S HISTORY OF COMMUNITY SUPPORT
Today's announcement represents the next phase in a period of
extensive, ongoing investment by Anheuser-Busch, which totals almost
$6 billion over the last decade. It is just one part of the economic
activity the brewer is helping drive as the nation looks towards a
new normal. The brewer proudly supports the U.S. agricultural
community, sourcing the majority of its ingredients from more than
900 American farms. Its products are made with 100% U.S. corn and
rice, and 98% U.S. barley. Anheuser-Busch is also supporting the
recovery of the bar and restaurant community that is the heart and
soul of our communities and a critical part of the nation's economy.
To lift up bars and restaurants impacted by COVID-19, Anheuser-Busch
donated over $2 million in partnership with the U.S. Bartenders
Guild, the James Beard Foundation and others to support the bar and
restaurant industry that has been so devastated. The brewer also
joined the National Restaurant Association's Restaurant Revival
Campaign as the exclusive beer partner to support safe and
successful re-openings across the country, and through Stella
Artois, committed $2.25 million to the ServSafe Dining Commitment.
April 2020, Anheuser-Busch began leveraging its unique production
capabilities to produce hand sanitizer at its Baldwinsville, NY and
Los Angeles, CA breweries. Leveraging its wholesaler network and
collective logistics expertise, the brewer donated more than 500,000
bottles to support critical relief efforts across 20 states and
Washington, D.C. Ahead of the November election, Anheuser-Busch also
donated more than 8 million ounces of hand sanitizer to polling
sites across the country to help ensure the safety of voters and
Most recently, Budweiser, one of Anheuser-Busch's flagship brands,
decided to forgo its in-game Super Bowl airtime and reallocate its
advertising dollars to help support vaccine awareness and education
in partnership with the Ad Council through various marketing efforts
throughout the year.