Alibaba Generates US$74.1B on Singles Day
November 12, 2020
2020 11.11 Global Shopping Festival generated US$74.1 billion in gross
merchandise volume (GMV) during the 11-day campaign from November 1 to
11, an increase of 26% compared to the same timeframe in 2019.
“Over the past 12 years, innovation has been at the heart of 11.11 and
along the way it became a global consumer festival. 11.11 is defined by
our consumers, merchants and our partners across the ecosystem, and also
a beneficiary of all the support from society,” said Jiang Fan,
President of Taobao and Tmall. “We will continue to focus on developing
our digital infrastructure in the service of empowering merchants of all
sizes to find a path to success in the digital economy.”
Over 470 brands achieved more than RMB100 million in GMV, showcasing the
value creation of digital transformation across the Alibaba Digital
The Alibaba digital infrastructure handled 583,000 orders per second
during peak of activity, demonstrating the strength and scale of our
underlying technology platform.
Cainiao Network processed more than 2.32 billion delivery orders
cumulatively over the 11-day period.
Livestreaming has become an indispensable marketing tool, with over 30
livestreaming channels featured on Taobao Live that each generated more
than RMB100 million in GMV.
Highlights from the 2020 11.11 Global Shopping Festival
brands in total participated in 11.11 this year, of which 31,000 are
overseas brands. Within these overseas brands, 2,600 participated in
11.11 for the first time.
357 emerging brands became top sellers in their respective
subcategories. More than 1,800 emerging brands surpassed their GMV from
11.11 last year and, of these, 94 emerging brands enjoyed sales growth
of over 1,000%.
Under Alibaba’s Spring Thunder initiative, 1.2 million merchants and
300,000 factories focused on overseas trade from more than 2,000
industry clusters across China participated in 11.11.
AI customer chatbot handled over 2.1 billion queries during the 11-day
The United States was the top country selling to China by GMV. Other
top-selling countries to China, in alphabetical order, include:
Australia, Canada, France, Germany, Italy, Japan, Korea, New Zealand and