TransImpact Brand Debuts
July 26, 2021
Impact launch of a new corporate brand identity, name, and tagline. The
organization will now be known as TransImpact.
"The name 'TransImpact' is a natural evolution from our original name,
Transportation Impact," said TransImpact CEO Berkley Stafford. "As we
evolved to support clients beyond shipping, this new name better
reflects our new future as a technology company delivering solutions
across the entire supply chain continuum."
Branding research showed that the company has built a strong reputation
for agility and innovation since pioneering the parcel negotiation
industry over a dozen years ago. Choosing a name that is an evolution of
the original name builds upon the company's history while embracing its
a new tagline ("Driving Value. Creating Next"), the rebranding is part
of the organization's strategy to evolve its business and create a
foundation for new opportunities. The company acquired the supply chain
business intelligence platform Vizion360 in January 2021. Today,
TransImpact provides Software as a Service (SaaS) technologies,
consulting, and managed services through its Parcel Solutions, Business
Performance Solutions, and Managed Logistics Solutions.